David Versus David is a great marketing podcast presented by two advertising experts named David: David Counsell and David Pritchard. They present really good information each week, and we recommend you check out their podcast if you’re interested in making yourself a better marketer.
Late last year, Dream Engine’s Managing Director, Ryan Spanger, appeared on the David Versus David Podcast. From his office in Melbourne, Australia, Ryan discussed how to market your business better using documentary video.
In this podcast, Ryan focuses on the process of creating documentary-style marketing videos. He discusses why he loves documentary marketing videos, why he recognises them as an under-utilised style of marketing videos, and why they are so effective at making their audience take action.
As Ryan explains, when you’re creating marketing videos in the corporate space, you need to aim to drive one action from your viewers – to sign up to an email list, to make a purchase, or to visit a website. And documentary-style marketing videos are a hugely effective way to do this.
So, listen to this podcast if you’d like to hear Ryan’s thoughts on effective video marketing, and his own process for creating documentary sales videos – all the way from developing a story, to shooting the interviews, and driving the audience to take action.
If you want to harness the power of documentary-style marketing videos, click here to contact our Melbourne video production studio today.