While it was once almost unheard of to find documentaries screening at the cinema, a massive growth in the popularity of documentaries has made it quite normal to view docos on the big screen. With the success of mega-documentaries like ￼‘Searching for Sugar Man’, ‘An Inconvenient Truth ‘and ‘Supersize Me’, it’s clear that there exists a strong demand for real stories featuring real people.
At the heart of this upsurge of interest in documentary video is an increasing interest among the public for more real and authentic stories featuring people they can relate to. As audiences become more visually literate they are seeking out stories and characters that say something to them about their own lives.
Businesses and organisations can draw on this trend by incorporating documentary elements into their communication approach. Examples of this may be using actual employees or member to communicate the message in a corporate video, as opposed to only relying on actors.
Short interview-based video clips on your website are an ideal way to engagingly communicate information, while at the same time giving the audience a sense of the people involved in the organisation.
In thinking about how you can get your message out there with credibility and authenticity it is worth drawing on some of the elements that make documentary video such an engaging and powerful form.
Ryan Spanger is one of Melbourne’s most respected and sought-after video production professionals. Ryan founded Dream Engine in 2001, and specializes in helping medium to large corporates, government departments, and the non-proﬁt sector to connect with their audience by using video.
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Based in St. Kilda, Melbourne, Dream Engine is comprised of a small, close-knit team of energetic video production professionals.