Corporate video is a results based industry, and companies are looking for new ways to get the most value out of their video budget. Here are a few tips that can drive great results without compromising on quality, so you can get the most value out of your corporate video.
Work With What You’ve Got
Before you even start planning your video, take inventory of what you can use for free within your organisation. This could mean locking in a visually pleasing location, using your own staff as talent, or filming within your office. These will all contribute to keeping costs down as they reduce travel, keeping the shoot as short as possible, and it also removes the need to hire an external presenter.
Keep it Brief
There’s no point in making a 5 minute video if your audience stops watching at the 2 minute mark. By keeping your videos short and direct, you can ensure you get the message across effectively without the need for extensive setup and planning. Focus on only the things that contribute to the story or message and leave out everything else. It’s very difficult to hold a viewers attention for more than a few minutes these days, so short and sharp is best.
Stick to the Plan
The most money can be saved in the planning stages by knowing your limitations. Only have a budget for half a day’s filming? Make the most of it by making a comprehensive plan for the day so that you can run to a tight schedule. If you are doing interviews, make sure all interviewees are aware of where they need to be and what time to arrive.
Scale it Up
Following on from proper planning, you should also consider the old “two birds with one stone” concept and film a few videos at once, and drip-feed them out over a few weeks or months. It may be a bigger up-front cost to film multiple videos in one hit, but will save you time, money and energy in the long run.
Keep it Simple
Don’t go over the top with motion graphics and flashy animations. While these can make a big difference when used sparingly, remember that motion graphics are time and budget intensive, often for only slight aesthetic improvement. Also worth considering is the trend in corporate video towards minimalism, with the flashy animations of the past looking quite dated now. Find some examples of simple styles you like on YouTube and use them as a rough guide.
Set Your Objectives
Before you set out to make a video, write down your goals for what you hope to achieve with it. Do you want the video to drive more traffic to your site? What audience are you trying to reach and what do you want them to do when they’ve watched the video? By being clear with your objectives from the outset, you are far more likely to get a finished product that ticks all the boxes.
Ryan Spanger is one of Melbourne’s most respected and sought-after video production professionals. Ryan founded Dream Engine in 2001, and specializes in helping medium to large corporates, government departments, and the non-proﬁt sector to connect with their audience by using video.
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Based in St. Kilda, Melbourne, Dream Engine is comprised of a small, close-knit team of energetic video production professionals.