Find the story
Corporate videos should aim to serve the purpose of promoting your business or sharing knowledge. You may be looking to attract new customers or show off a new product. Even informational product videos require a story or structure. In it’s simplest form that may be:
-Introducing the Product
-Explaining why it is unique
-Why you should buy it
-Call to action
You can also use customer testimonials to show a personal connection to your product, or a more relatable human response to a service that you offer. Product demonstrations display the value of your product and how they can help the viewer save time/money. If you can convince the viewer that they are missing out on something by not having your product, then you are on the right track.
Filming a corporate video is not something you can do on the fly. You have to have the basics thoroughly planned as well as backup plans should the unforseeable occur. It is always wise to make sure all parties are prepared the day before, by giving them a friendly call or text and reminding them of anything they may need to bring (wardrobe items, products etc).
Once you have decided on your goals for the video, a call-sheet can be prepared so that all the key players are contactable and where they need to be. A shot-list and potentially a storyboard can be used to make sure that every shot and set-up is covered.
Engage your audience
A good story telling technique is to pose a question or a scenario and then slowly reveal the answer to your audience. That way they’ll get a sense of closure and reward by watching the video and they’ll be happy to spend the time doing it.
Testimonials from clients with brand recognition will be more effective than those in smaller businesses. If you are using your own employees in front of camera instead of a professional presenter, make sure they are comfortable in front of camera and knowledgeable on the topic. If you’re in a niche industry, connect your skills to a common problem that many people will face. Remember to keep it concise and to the point, short snappy soundbites help keep the duration down and interest levels up.
Create a look that suits your business
Production values are the things that make your video look professional, slick and sound great. We use professional grade cameras, lighting, stabilisers, sliders and slick post production and editing techniques to make your video stand out.
We will work with you to create a look and style that suits your business. A finance firm will have a different style and energy to an electronics retailer. Different audiences require different things, and by telling us what you’re looking to achieve with your video we can help you out. You can also implement a colour strategy if your company has a unique colour associated with the business. For instance, Cadbury has a strong link with the colour purple, Coca-Cola with red etc. We can work with you to make sure that your video is vibrant and suits your existing style.
Release your video to the world
At Dream Engine, we have previously posted about which video hosting service will suit your needs.
It’s an important step to consider as simply uploading a video to YouTube and expecting people to find it themselves is practically impossible with the amount of content being uploaded every day.
Now that you’re ready to share it with the world you need to launch it effectively. YouTube is a great place to host your video. In addition to being the most popular video hosting site, it is the second most popular search engine after Google, and it’s results are also prominent on Google searches.
Equally as important is the promotion of your video. Facebook, Twitter, blogs, official website, and email subscribers are all great ways to spread your videos and get the word out about your company.
Ryan Spanger is one of Melbourne’s most respected and sought-after video production professionals. Ryan founded Dream Engine in 2002, and specialises in helping medium to large corporates, government departments, and the non-proﬁt sector to connect with their audience more effectively by using video.