Video Content Marketing
Video content marketing is one of those things that has gone from a buzzword, to something switched on business are doing, to something that you basically have to do these days to stay relevant. Here’s how you can get started:
Video Content Marketing basically involves sharing short, useful videos about your area of expertise. It’s all about educating people, and helping to solve their challenges. And by doing this, you start to become known to them, establish your credibility and authority, and start to set the stage for working together in the future.
Videos like the ones you’re watching are examples of video content marketing. By sharing content regularly, people get to know you as an expert in your area. And are more likely to call on you in the future when they need your product or service. it also pre-frames the sales conversation. Because they’ve already got to know you through watching your videos.
We’ve been producing these types of videos for our clients for quite a few years. Here’s what you need to do:
Have a brainstorming session to create topics for videos your audience would find interesting.
Then make a shortlist of about ten that you think would be really useful, and resonate with your audience.
You then either write short scripts about each topic, or just some keywords or sentences that you can use to improvise with on video.
It’s important to have a good structure for how you deliver your content. We’ve got a great six step formula for this. Just type ‘formula into the search bar and you’ll find it there. You then film your videos in a batch, and share them through social media channels, as well as emailing links to your email list.
That’s the basics. If you want to go a bit deeper, there are some good resources on the our website. Just type ‘video content marketing’ into the search bar.
Ryan Spanger is one of Melbourne’s most respected and sought-after video production professionals. Ryan founded Dream Engine in 2002, and specialises in helping medium to large corporates, government departments, and the non-proﬁt sector to connect with their audience more effectively by using video.