Web Video Script Formula

Quite a few of our clients are getting into making short videos for Youtube or Linkedin like this one. But when they get started they’re often not sure what to cover, or what structure to use. So I made this web video script formula for them. I’ve got a lot of positive feedback on it, so I’m sharing it here with you:

Step 1 – In just a sentence or two, summarise what the video is about. And then tell viewers how they’ll benefit by watching the video

Step 2 – Summarise the main challenge that your viewers are having. What’s the problem that they’re going to solve by following what you tell them

Step 3 – Why should your audience listen to you? Who are you, and why are you qualified to give advice?

Step 4 – This is the place where you give the actual steps – the recipe – of what people need to do.

Step 5 – Results – by taking this action, what sort of results should your audience expect. Whats the benefit

Step 6 – Call to action – what action do you want your audience to take after they finish watching the video.

Give it a try. Copy and paste the steps into a document and give it a go.

If you want to go deeper into it, there are resources on the Dream Engine website to help with things like getting comfortable in front of camera, and some tips on lighting and sound.


 Ryan Spanger


Ryan Spanger is one of Melbourne’s most respected and sought-after video production professionals. Ryan founded Dream Engine in 2001, and specializes in helping medium to large corporates, government departments, and the non-profit sector to connect with their audience by using video.

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