Quite a few of our clients are getting into making short videos for Youtube or Linkedin like this one. But when they get started they’re often not sure what to cover, or what structure to use. So I made this web video script formula for them. I’ve got a lot of positive feedback on it, so I’m sharing it here with you:
Step 1 – In just a sentence or two, summarise what the video is about. And then tell viewers how they’ll benefit by watching the video
Step 2 – Summarise the main challenge that your viewers are having. What’s the problem that they’re going to solve by following what you tell them
Step 3 – Why should your audience listen to you? Who are you, and why are you qualified to give advice?
Step 4 – This is the place where you give the actual steps – the recipe – of what people need to do.
Step 5 – Results – by taking this action, what sort of results should your audience expect. Whats the benefit
Step 6 – Call to action – what action do you want your audience to take after they finish watching the video.
Give it a try. Copy and paste the steps into a document and give it a go.
Ryan Spanger is one of Melbourne’s most respected and sought-after video production professionals. Ryan founded Dream Engine in 2001, and specializes in helping medium to large corporates, government departments, and the non-proﬁt sector to connect with their audience by using video.
About us and this blog
Based in St. Kilda, Melbourne, Dream Engine is comprised of a small, close-knit team of energetic video production professionals.
Get in touch. Tell us the results you want. We’ll make sure you get a great looking video.
About Dream Engine
Dream Engine is one of Melbourne's most established video production studios. Our corporate video production company was established fifteen years ago. We create compelling corporate and promotional video productions, powerful educational DVDs, engaging website video clips, and live event, and conference video. Learn more about how we work.