An important step in developing your app is figuring out how to explain to people what it does and why they need it. This is where a demonstration video can really help. Here are a few tips to consider when promoting your application with video.
Use a Professional Voiceover
The most common way to show how your app works is through a screencapture of a smartphone or tablet and overlaying text, or ideally, using a professional voiceover. A professional voiceover adds a sense of authority to the video that text alone, or a non-professional can’t provide. It may sound simple to read through the steps yourself, but a professionally trained voiceover artists will understand the inflections and timing that can be sorely missed in low-quality videos.
ScreenCap Your App
In order to give yourself the most flexibility in post production, adjust the settings in your screen capture app to the highest possible quality. This will allow you to zoom in and highlight on-screen features in greater detail.
Use Motion Graphics to your advantage
To reinforce key points in the video, use motion graphics and animated text. This can be used to avoid the video becoming too cluttered, or to avoid giving the viewer too much information to absorb at once. They can also allow information to be presented much more clearly, and to highlight small details on smartphone screens.
Keep It Short and Simple
No-one wants an app that has a steep learning curve, so it’s necessary to show why your app is simple to use. If your app has a range of features, it may be worth breaking videos up into small chunks, covering the basics in one video, and going into the real nitty-gritty in follow-up videos.
Ryan Spanger is one of Melbourne’s most respected and sought-after video production professionals. Ryan founded Dream Engine in 2001, and specializes in helping medium to large corporates, government departments, and the non-proﬁt sector to connect with their audience by using video.
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Based in St. Kilda, Melbourne, Dream Engine is comprised of a small, close-knit team of energetic video production professionals.