Melbourne Video Production for Apps
An important step in developing your app is figuring out how to explain to people what it does and why they need it. This is where an app promotional video can really help. Dream Engine has created a number of app video productions. Here are a few tips to consider when promoting your application with video.
The most common way to show how your app works is through a screen capture of a smartphone or tablet and overlaying text, or ideally, using a professional voiceover. A professional voiceover adds a sense of authority to the video that text alone, or a non-professional can’t provide. It may sound simple to read through the steps yourself, but a professionally trained voiceover artists will understand the inflections and timing that can be sorely missed in low-quality videos.
Use a Presenter
Have a presenter speaking directly to camera, explaining the features and benefits of your app. This will help to make the video more engaging by giving the viewer someone to connect with. Check out the video that we produced for B&D that uses this format.
To reinforce key points in the video, use motion graphics and animation. This can be used to avoid the video becoming too cluttered, or to avoid giving the viewer too much information to absorb at once. They can also allow information to be presented much more clearly, and to highlight small details on smartphone screens. See the example below.
Tell a Story
Telling the story behind why your app was created, who it helps, and how can be very powerful. Sometimes a documentary style approach can be very effective in promoting your app, such as the video we produced for OpenMi Excursions below.
Keep Your Video Short and Simple
No-one wants an app that has a steep learning curve, so it’s necessary to show why your app is simple to use. If your app has a range of features, it may be worth breaking videos up into small chunks, covering the basics in one video, and going into the real nitty-gritty in follow-up videos.
If you are looking to create a video for your app, get in touch with us today, or choose from our range of services here.
Ryan Spanger is one of Melbourne’s most respected and sought-after video production professionals. Ryan founded Dream Engine in 2002, and specialises in helping medium to large corporates, government departments, and the non-proﬁt sector to connect with their audience more effectively by using video.