Here at Dream Engine, we were approached by one of our regular clients, Russell Athletic (and their parent company Spalding and football brand Sherrin) to film a high energy promotional video to show off their new line of athletic wear, Invisidri and Techsweat. We selected the Richmond Boxing Gym as a location for it’s gritty aesthetic and it turned out to be the perfect fit. We filmed on the day of the catalogue photo shoot to get a behind the scenes, casual feel to the video.
Here’s a look at what we produced for them:
For this video, we were given a brief from Russell Athletic with a full list of stylistic influences and the style they wanted us to capture. Russell Athletic were looking for a natural video that captured the beautiful light of the Richmond Boxing Gym, and for the video to match well with the photos they were taking on the day for their upcoming product range. The quickest way to ensure that I got the right footage, was to use a lightweight and mobile camera that captures great images. This allowed me to get around the space which often had two or three things going on at once.
The approach to the lighting was dictated mostly by the natural light coming in through the frosted glass of the boxing gym. This gave the light a beautiful, diffused look. As the video was created to show off the new Russell Athletic range of sweat activated clothing, we had to ensure that the light captured the sweat as well as the messages it revealed.
As the aim of the piece was to show the new range of clothing, the video had to put the clothes at the front and centre. The editing was strongly guided by the music, which was selected due to its heavy rhythm and sporty feel. The drums evoked a marching band style drum beat with crescendos and pauses that work well for creating energy and atmosphere.
If you need a high-energy promotional video for your company or client, contact us today at Dream Engine.