There are many different types of video you can create for your business. You can solve problems, introduce your new products or show off the culture you have developed in your business. In this article we will be looking at the broad types of video that nearly every business can use to improve their online marketing.
Business Explainer Videos
Explainer videos are videos that show your viewers how to solve a problem. It could be a problem that your product solves or it could be a video about the service your company provides.
That problem could be something your product solves, or it could be a service you provide that saves time and money. Whatever it is, by the end of the video, your audience should fully understand your product or service and be able to take action based on what they’ve seen. When an audience understands you well, you build a rapport with them and they are more likely to enlist you to solve their problems.
Explainer videos are perfect for building content on your blog or website, or even acting as a brief tutorial if your product is simple enough. If you find that your customers have a recurring question about your business or products, why not make an explainer video to save you the hassle? You’ll know that an explainer video is successful when your support staff are less stressed from not answering the same questions again and again.
Do you provide a service or sell a product that is difficult to explain in a succinct manner? Or maybe you’ve had some success with putting product videos on your website to entice visitors to learn more, hook them in and convert that into a sale.
Product videos show the benefits and special features of your product and they will often show a quick example of how it works, all while engaging the audience and keeping them on your site. Product videos are beneficial for customers who are perhaps considering buying from you, but they need to feel confident they’re choosing the right product.
Internal training videos
Every business has a process of staff training, and of course every business has a unique way of doing things that can be a big adjustment for new staff. Even staff that have been with the company a long time can often need a refresher or a reminder about best practice. This is where the magic of professional training videos come in to play. Here’s where video’s special powers come into play.
By creating an internal training video, you can lead your employees through a step by step process in the company’s operations, you can save time and make sure that it’s 100% best practise and all your employees are on the same page. Training videos also have the advantage of being more memorable than a pamphlet or slideshow, and diagrams simply can’t compete with a video of the real thing.
Word of mouth is one of the key aspects to building your business. Positive encounters with your customers will lead to satisfied customers, which may lead to them giving you a recommendation. Facebook reviews, Google reviews, they all contribute to your company’s image. By creating a testimonial with real, satisfied customers or clients can give you an advantage over your competitors. Hearing about a real experience from a client or customer is much more valuable than a simple online review. If a customer is willing to put their name and face to your product to vouch for it, you have a powerful tool for your marketing.
If you’re looking to create a corporate video for your business, get in touch with us at Dream Engine today.
Ryan Spanger is one of Melbourne’s most respected and sought-after video production professionals. Ryan founded Dream Engine in 2001, and specializes in helping medium to large corporates, government departments, and the non-proﬁt sector to connect with their audience by using video.