In this guide
A video can add something useful to a blog post: a demonstration, an explanation from the author or a customer’s experience. Start with what the reader needs to understand, then decide whether footage would help explain it.
This guide covers useful video formats, planning several videos together and checking whether they help readers. Our website video production service can help you plan and produce the footage for your content.
What Video Can Add to a Blog Post
Readers may prefer to watch, read or use both. Keep the essential information in the article and place the video beside the section it supports.
Use a demonstration when movement, scale or a sequence of actions matters. A short explanation can introduce an unfamiliar topic, while a behind-the-scenes clip can show the work discussed in the post.
Adding video does not automatically improve search rankings. Google has specific requirements for video indexing, including a watch page where the video is the main content. A supporting blog embed may not qualify. See Google’s video SEO guidance.
Types of Video That Work Well in Blog Posts
You do not need to produce a large-scale video for every post. Choose the production approach according to what needs to be shown. Here are a few formats that work well:
- Training Videos: short guides that walk viewers through a process.
- Explainers: clear summaries of a topic you are writing about.
- Case studies: real examples that make your point more concrete.
- Behind the scenes: a quick look at how something was made or done.
- Product or service demonstrations: helpful for features that are easier to show than describe.
Include a video when it adds a demonstration, example or explanation that helps readers understand the article.
How Video Helps You Build a Stronger Connection With Readers
Appearing on camera lets readers see and hear the person explaining the subject. Introduce the presenter and their relevant experience, then focus on the question the article addresses.
If you prefer not to be on camera, a team member can present the content instead. Choose someone who knows the subject and can explain it clearly.
Planning Videos for Your Blog
If you publish content regularly, planning ahead helps you save time and produce higher-quality videos. A simple approach is to think in batches. If you know you have three related blog topics coming up, you can film the accompanying videos in one session.
For example, if you are launching a new product, you could create:
- a short overview video introducing the product
- a tutorial showing how it works
- a customer reaction or testimonial
If the people, product and locations are available, these videos may be filmed in one session. Confirm the scripts, shot lists and time needed for each before booking the shoot. Use our video production brief guide to record the audience, message and filming requirements.
Using Video to Strengthen Your Marketing
Check whether the video answers the question promised by its heading. Include captions, test the page on mobile and review loading speed. Measure video plays, relevant next steps and search traffic separately so you can see what needs improving.
If you would like help producing simple, effective videos for your blog or content marketing, the team at Dream Engine can guide you through the process.
Video in your blog
Blog videos: frequently asked questions
Choose a useful format and plan the filming.
Does adding video help with SEO?
A relevant video can add useful information, but it does not guarantee higher rankings. Check the page against Google’s video indexing requirements and review search performance.
Do I need a professionally produced video for every blog post?
Not necessarily. A simple, well-lit video that clearly supports your topic can be effective. For important posts or key messages, a professional video can help you stand out.
What types of videos work best in blog posts?
Tutorials, explainers, behind-the-scenes clips, case studies and product demonstrations are all helpful formats.
Can I use the same video across multiple posts?
Yes. If the content is relevant, you can repurpose the same video across blog posts, social media and email campaigns.
What is the best way to plan videos for a blog?
Plan related subjects together and check which people, locations and shots they share. Several videos may fit into one shoot if the scripts and schedule allow for each.
Ryan Spanger is the founder and managing director of Dream Engine, a Melbourne video production company established in 2002. Over the past two decades, he’s produced hundreds of videos for businesses, government departments, universities and healthcare organisations across Australia. Ryan specialises in helping organisations explain complex ideas through clear, engaging video content, with particular experience in corporate communications, training and education.
