Creating a video marketing strategy plan for your business has never been more important. In this post we’ll take a look at why you need to be incorporating video into your marketing plan for 2018.
People Want Video
75% of all web traffic now comes from video sources. That should be more than enough to tell you that video will be the dominant force in content into the future. If your content is all written or using still images, you’re missing out on a huge opportunity to market your business to new customers. Luckily, if this is the case, it’s not too late to start. You can begin building your own library of content by recording regular videos and developing a video marketing strategy for your business heading into the future. You can create training videos, tutorials, explainers, you just need to start now before you’re too late.
Video Marketing Strategy for Divided Attentions
The way we take in media has changed dramatically with the smartphone revolution. It’s not uncommon to be watching TV while scrolling through Facebook or other social media, perhaps listening to a podcast or Spotify while you do it. I know I’m guilty of this sometimes. Attention is divided, and you need to develop a video marketing strategy that is clear, attention grabbing and can cut through the distractions of modern life. Fast paced marketing will be essential when the war for attention spans begins. This means not asking too much of your viewer’s attention span and recall. Keep your videos, short, simple and to the point.
Facebook Live and Instagram Stories
Live broadcasting used to be exclusive to TV networks and radio but now the technology has reached a point where any Average Joe with a smartphone and an internet connection can broadcast themselves without a hassle, or even any wires. Videos can be produced and distributed instantly which is both exciting and game changing. It means video can be incredibly immediate, but it can also mean that there will be such a huge volume of content, yours will need to stand out to gain any traction. By embracing live video, you can give customers access to a new level of interaction with your company, and you can even produce videos quickly in response to customer enquiries and questions. It’s a personal format and if used properly can build a better relationship with your customers.
360 Video
360 video has improved leaps and bounds in the past few years and is now commonplace enough to consider in a video marketing strategy. If you’ve never seen a 360 degree video before, you will most likely in the near future. Utilising several cameras recording at once and some nifty software to stitch it all together, you can create a fully immersive video that shows everything at once. With the emergence of Virtual Reality as a rapidly growing field, prepare to see more and more 360 videos. From house inspections, to guided tours of museums or even more creative options, 360 video could slot in nicely in your video marketing plans.
If you’re looking to update your video marketing strategy, get in touch with Dream Engine today.
Ryan Spanger is one of Melbourne’s most respected and sought-after video production professionals. Ryan founded Dream Engine in 2002, and specialises in helping medium to large corporates, government departments, and the non-profit sector to connect with their audience more effectively by using video.
