Video Production Process
We’ve made you this quick video to explain the video production process. If this is the first time you’ll be commissioning a video, or the first time you’ve worked with Dream Engine, by the time you’ve watched this videos you’ll know exactly what to expect for your project.
It’s important to understand that Dream Engine is a full-service video production company. We work with you from the initial idea right through to getting your video seen.
Making your video involves 3 phases: Pre-production, Production and Post Production.
Pre-production involves all of the steps we take before we actually film your video. We start with Concept Development, or identifying the type of video we’ll be creating for you.We work out the Concept is by analysing your goals, and the needs of your audience. What is the most important challenge that your target market is facing? What style of video will they best resonate with? And what will drive them to take action?
Next we create a script. The format of the script can vary: from an exact word-for-word document for something like a dramatised video, to more of a general description for a documentary. Importantly, we now have a clear plan, like an architects blueprint of a house.
If we’re making a documentary, we’ll then create a list of interview questions. The interview questions are designed to elicit the answers that will propel the video forward, and drive the audience to take action.
We’re now getting close to filming time, and to prepare for that, we create a schedule and shotlist.
The schedule sets out the times and locations that filming will take place.
The shotlist is the list of shots that out camera operator MUST get on the day so that we can tell the story in the most visual way.
Good pre-production basically means that your film now exists in our minds. We can both picture exactly how it will look. And we’ve got a clear plan to bring it to life in the next phase: Production
We always encourage our clients to be on set with us for the filming. That way you can make sure that we’re realising your vision as you intended. It’s also quite a fun process to be involved in.
Our role is to ensure that there is a calm, positive and enjoyable atmosphere on set. Often, we’ll be filming in locations like offices and homes, where other people are getting on with their work and life. So we make sure that they aren’t inconvenienced, and that we don’t intrude unnecessarily.
Sometimes people can be nervous and self-conscious. So we take the time to connect with people and build rapport before we start filming. Help them to loosen up, relax and be themselves on camera, and give feedback if they need some help or direction.
Apart from that, it’s basically a matter of following the plan and getting the shots. Simple!
Post-production starts once we’ve got all of the footage for your video shot, and head into the edit suite.
Our first step is to put together what’s known as the “Rough Cut”. This is the first edit of your video. To use the metaphor of building a house, the Rough Cut is where we create the structure: the walls, the roof, and the windows. And then, we invite you in to have a look. You get a clear picture of where things are heading, without the finishing touches like paint, curtains and appliances.
This is an important phase because it means we can check in with you as the process unfolds. You can confirm that your video is what you expected, and you have an opportunity to provide feedback and suggest changes.
Based on your feedback, we move forward onto the “Fine Cut” of the video. This is where we start to finesse the video with elements like music, graphics, and colour grading. We then show you the video for the second time, and once again you can provide feedback and changes.
At this stage we start to add the finishing touches to your video: things like making final changes and mixing the sound.
If there are any final touch ups you want to make, you now have the opportunity of coming in to the edit suite and working with the editor until you’re 100% happy.
Your video is now ready to share with the world! We’ll send you a web version of your video to go onto your website, as well as a high resolution master copy of your video to archive. It’s a really exciting moment to receive your completed video, so that you can put it out there and have it working for you.
Hopefully that’s given you a clear picture of the video production process. Let us know if you have questions, and would like to discuss your video production project.
Ryan Spanger is one of Melbourne’s most respected and sought-after video production professionals. Ryan founded Dream Engine in 2001, and specializes in helping medium to large corporates, government departments, and the non-proﬁt sector to connect with their audience by using video.