Today I’m speaking to Barbara Griffin. Barb is the Creative Director of the Sydney Business Marketing Agency, Australia. The Business Marketing Agency works with business on strategy, planning and traffic strategies, and do things like web design, search engine optimisation, pay per click and adverting and video production.
I’ve asked Barb to come on the show today to explain her video blogging strategy – an excellent way to build authority in your niche, and create a growing body of content to draw viewers into your marketing funnel.
We discuss keyword research and solving challenges in your market, explain how professionals should approach video in a manner that demonstrates they’re an authority, and how to get the most out of your presenters.
From today’s show:
Market Samurai and the Google Keyword Tool: effective tools for keyword analysis.
Barbara’s interview with Tracey Preston from Media Animal on how to get television, radio, and print media coverage.
“How To Apply Eyeliner”, an excellent example of simple S.E.O.
Ryan Spanger is one of Melbourne’s most respected and sought-after video production professionals. Ryan founded Dream Engine in 2002, and specialises in helping medium to large corporates, government departments, and the non-proﬁt sector to connect with their audience more effectively by using video.