Podcast Episode #13: Authority Video Blogging

Barb Griffin


Today I’m speaking to Barbara Griffin. Barb is the Creative Director of the Business Marketing Agency based near Sydney, Australia. The Business Marketing Agency works with business on strategy, planning and traffic strategies, and do things like web design, search engine optimisation, points per click and adverting and video production.

I’ve asked Barb to come on the show today to explain her video blogging strategy – an excellent way to build authority in your niche, and create a growing body of content to draw viewers into your marketing funnel.

We discuss keyword research and solving challenges in your market, explain how professionals should approach video in a manner that demonstrates they’re an authority, and how to get the most out of your presenters.

From today’s show:

Market Samurai and the Google Keyword Tool: effective tools for keyword analysis.

Barbara’s interview with Tracey Preston from Media Animal on how to get television, radio, and print media coverage

Ryan’s interview with Tyrone Shrum about YouTube optimisation.

Ryan’s interview with Gideon Shalwick about presenting on camera.

“How To Apply Eyeliner”, an excellent example of simple S.E.O.


You can download this episode directly from this link, or find The Web Video Marketing Show on iTunes.


 Ryan Spanger


Ryan Spanger is one of Melbourne’s most respected and sought-after video production professionals. Ryan founded Dream Engine in 2001, and specializes in helping medium to large corporates, government departments, and the non-profit sector to connect with their audience by using video.

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