Video News Releases are practical, editorial-ready assets that help media outlets report stories accurately and efficiently. A good VNR gives newsrooms what they need: clean interviews, usable vision, and enough context to build a credible news segment without sending a crew.
At Dream Engine, we produce Video News Release content in Melbourne for organisations that need to deliver high-quality footage to the media. Our role is to capture footage that holds up in real editorial environments.
Why organisations choose Dream Engine for VNRs
Clients engage us because we understand:
- How PR teams work under deadline pressure
- What journalists need to build a story
- Why raw, well-organised footage is more valuable than polished edits
- How to operate smoothly in high-visibility environments
What a Video News Release is
A Video News Release is a package of raw video assets supplied to media outlets to support news reporting. Typically, a VNR includes:
- Interviews with relevant spokespeople
- Supporting B-roll that illustrates the story
- Clean audio and lighting suitable for broadcast
- Files delivered in formats and resolutions that newsrooms expect
Unlike traditional video production, a VNR is not about crafting a finished narrative. It’s about providing flexible, accurate material that editors and journalists can cut into their own stories.
When organisations use VNRs
Video News Releases are commonly used when:
- A story has genuine public or media interest
- Journalists may not be able to attend in person
- Speed and accuracy are critical
- The announcement involves multiple stakeholders
- The subject matter benefits from visual explanation
Common VNR contexts include public announcements, health reporting, infrastructure milestones, government-attended events, and major sports or entertainment announcements.
How we approach VNR production
We approach VNRs as a service to media and PR teams. That means thinking about:
- What vision a newsroom actually needs
- How interviews will be cut and framed
- Whether footage can be reused across different outlets
- How quickly files can be accessed and understood
Our focus is on usefulness and speed, without sacrificing quality.
What a typical VNR shoot involves
Interviews
- Clear, well-lit interviews with key spokespeople
- Recorded using lapel microphones or professional boom microphones
- Framed and exposed to hold up under broadcast compression
Supporting B-roll
- Vision that directly illustrates the story
- Shot with editorial cut-downs in mind
- Clean, steady footage suitable for voiceovers
Delivery
- Raw footage supplied, not locked edits
- Interviews and B-roll separated
- Files delivered in broadcast-ready formats such as MP4 or AVI
- Multiple resolutions supplied where required, commonly 1080p and 720p
This is the format PR teams and newsrooms expect, because it’s how VNRs are actually used.
Talk to Dream Engine about Video News Release production in Melbourne.
Recent Video News Release work
Our VNR experience covers a wide range of real-world media environments, including health, government, infrastructure, and international brand announcements.
National workforce policy launch – Manufacturing Industry Skills Alliance
We produced Video News Release footage for the Manufacturing Industry Skills Alliance during the launch of its 2025 Workforce Plan, a nationally significant policy announcement focused on Australia’s manufacturing future. The event was attended by senior federal and state ministers, industry leaders, unions, educators, and students, including the Federal Minister for Skills and Training, Andrew
Giles. VNR footage was captured for editorial use, providing media outlets with clean vision of the event, spokespeople, and facility context to support news coverage of the announcement and its implications for skills, training, and sovereign manufacturing capability in Australia 
Infrastructure launch: PACT PET recycling facility
PACT launched Australia’s largest PET plastic recycling facility, a nationally significant sustainability and infrastructure milestone. The event was attended byThe Hon. Sussan Ley MP, Federal Member for Farrer. Dream Engine captured Video News Release footage from the launch, supplying media-ready vision for use by news outlets covering:
- The facility and its operations
- The official launch proceedings
- Ministerial attendance and stakeholder presence
The footage was provided to media outlets for editorial coverage of the announcement and its implications for recycling and circular economy efforts in Australia.
International brand announcement: NBA 2K basketball league
The National Basketball Association held a media event in Melbourne to announce its 2K basketball league, expanding its competitive gaming activity in Australia.
Dream Engine was engaged to capture Video News Release footage from the event, with content supplied to media outlets covering sport, entertainment, and digital culture.
The VNR focused on:
- Key announcement moments
- Event atmosphere and branding
- Clean, versatile vision suitable for news packages
The footage supported editorial reporting on the NBA’s announcement and its significance in the Australian market.
National health reporting: Musculoskeletal Australia
We produced Video News Release footage for Australian media and PR Agency Mediacast. The content profiled Musculoskeletal Australia, featuring interviews with the organisation’s CEO and a former AFL player serving as a spokesperson.
The VNR was designed specifically for media use and included:
- Multiple interviews filmed across two Melbourne locations
- Editorial B-roll illustrating joint pain and treatment contexts
- Professional audio, lighting, and broadcast-ready framing
- Raw footage delivery, split by interviews and vision, supplied in multiple resolutions
The footage was packaged for media outlets reporting on the health findings and public awareness messaging.
Working with spokespeople and sensitive subjects
Many VNRs involve people who are not media professionals.
That can include CEOs, researchers, athletes, government representatives, or community leaders. We create a calm, efficient filming environment that respects context and time constraints while still delivering interviews that are clear, usable, and credible.
This is particularly important for health, government, and public-interest reporting, where tone and accuracy matter as much as visuals.
Video News Release production in Melbourne
We’re based in Melbourne and regularly produce VNR content across the city and beyond.
Our crews are experienced working in offices, industrial facilities, public spaces, event venues, and outdoor locations, carefully planning and delivering footage that integrates seamlessly into existing media workflows.
Planning a Video News Release?
If you’re preparing an announcement, launch, or story that requires media-ready video assets, a properly produced VNR can improve how your story is reported. We’re happy to talk through your requirements and advise on the right approach.
Talk to Dream Engine about Video News Release production in Melbourne.
What is a Video News Release (VNR)?
A Video News Release is a package of editorial-ready video assets supplied to media outlets to support news reporting. It usually includes interviews and B-roll delivered as raw footage so a newsroom can cut its own story.
What do you deliver for a VNR?
We typically deliver raw video files split into interviews and B-roll, supplied in broadcast-friendly formats (MP4 or AVI) and in the resolutions your media distributor or PR team requests (commonly 1080p and 720p). We can also supply a simple shot list and file naming that makes it easier for newsrooms to use the footage quickly.
Do you create a finished edit, or just the raw footage?
Most VNR work is supplied as raw footage for editorial use. If your PR team needs a cutdown version for internal review or social, we can provide that as an optional extra, but the core VNR deliverable is clean, well-organised raw assets.
Can you film multiple spokespeople and locations in one shoot?
Yes. VNR shoots often involve multiple spokespeople and more than one location. We plan the schedule carefully so interviews, overlays, and B-roll are captured efficiently and delivered in a way that is easy for media outlets to work with.
How do you handle audio quality for newsroom use?
We record interviews with professional lapel microphones or a boom microphone as required, and monitor audio on location. Clean audio is critical for editorial use, so this is treated as a priority on every VNR shoot.
How quickly can you turn around VNR footage?
It depends on the scope and delivery requirements, but VNR workflows usually require fast turnaround. If you have a deadline tied to a media cycle, tell us up front and we will plan capture and delivery around it.
Do you work with PR agencies and media distributors?
Yes. We regularly work with PR teams and media distribution partners and can align capture, file formats, and delivery structure to their requirements.
Do you cover VNR shoots outside Melbourne?
Yes. We are Melbourne-based, and we can travel as needed for VNR shoots across Victoria and interstate.
Ryan Spanger is the founder and managing director of Dream Engine, a Melbourne-based video production company established in 2002. With more than two decades of experience, Ryan has helped leading Australian businesses, government departments, and non-profits communicate their message with clarity and impact through video. He’s known for his strategic approach, reliable process, and commitment to producing videos that deliver measurable results.
