How to Create an Excellent Video Production Brief

When you commission a video production company like Dream Engine to create your next corporate video, you want to make sure that we understand you and your needs. Writing a video production brief is a quick and simple way to get us on the same page as you.

In this episode:
0:14 – What is a Video Production Brief?
0:48 – What is the purpose of your video?
1:02 – Who is the target audience?
1:21 – What are the key messages you want to communicate?
1:48 – What style are you looking for?
2:10 – Special requirements?
2:24 – How will your video be distributed?
2:41 – What is your budget and deadline?

A production brief is basically a summary of what is wanted from the video. A one-page summary of key points that will help us understand what it is you are looking for and what needs to be delivered.
To write an effective video production brief, there are seven simple questions you can answer to make sure that we are starting the video making process on the right foot.

What is the purpose of your video?

Knowing what you want to achieve from the video is vital. Do you want to increase sales? Would you like to increase efficiency and expertise in the workplace? Do you want to drive more traffic to your website?

Who is your target audience?

Knowing what audience you are targeting will influence the style and format of your video. By identifying your specific audience’s tastes and needs, your video can be molded to target their specific interests.  People will be more likely to keep watching your video, if it feels like you are speaking directly to them.

What are the key messages you want to communicate?

Be as clear as possible on what one or two main messages you want to deliver, as this will be the core of your video. As tempting as it is, don’t dilute the impact of your video by trying to pack in too much information and too many different ideas.  Keeping your video focused on one or two messages will make sure that the information is clear and precise.

What style are you looking for?

Showing examples of the type of video you are looking for is a great way to communicate what you want to see in your video. Is it a narrator or presenter delivering the information? Or is it text captions, or documentary style video? If a narrator or presenter is required, would you like professional actors or will someone in your company be acting as the presenter?

Special requirements?

Let us know if there is any particular content that needs to be included. Are there specific logos or music to be displayed? Is there a location or colour scheme you want your video to revolve around?

How will your video be distributed?

Where and how the video will be shown can influence the style of video. Will it be displayed on your websites homepage? Is it a training video that will be shown at staff inductions? Is it a part of a presentation for a conference or important meeting?

What is your Budget and Deadline?

Have you set a budget range for your video? If you need help with your budget, or want to know how a budget can affect your video, please feel free to contact us. We can show you examples of different videos across a range of budgets, to find the best fit for you.

Letting us know when your video must be completed will help us schedule your production efficiently. A well-prepared schedule will help the production process run as smoothly and hassle-free as possible.

If you need any help with your video production brief, or want to submit your brief for a quote, please contact us.


 Ryan Spanger


Ryan Spanger is one of Melbourne’s most respected and sought-after video production professionals. Ryan founded Dream Engine in 2001, and specializes in helping medium to large corporates, government departments, and the non-profit sector to connect with their audience by using video.

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Based in St. Kilda, Melbourne, Dream Engine is comprised of a small, close-knit team of energetic video production professionals.

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