Training videos are the most engaging and cost-effective way to educate your team about internal processes, improve performance, and ensure that staff follow standardised procedures. Here are:
5 tips to help you get the best results from your next training video
To make a successful training video, the most important work is done before the camera even comes out. Clarify your strategy, identify your key messages, write and refine the script based on feedback, and carefully schedule the filming.
Spending the right amount of time in pre-production ensures that by the time it comes to filming, it’s simply a case of following the steps and implementing your plan.
People prefer to watch training videos that feature real people in genuine scenarios. In most cases, having your staff appear in your training videos will result in a more authentic video. Often they will play the role in a more convincing way (because it’s what the actually do), as opposed to an actor, who is not always familiar with the detail and subtleties of the role.
#3: Keep it short
Your training video needs to run for as long as it takes to get the message across clearly and succinctly, and no longer. A common mistake is for a training video to run for too long. This risks losing the attention of the audience, who then miss out on your message. If there’s a lot of content to cover, consider breaking the video up into a few shorter modules.
#4: Focus on the visuals
Training videos are, as the name implies, in a visual medium. The power of training videos is in their ability to demonstrate things visually e.g. how a piece of equipment works, or how to correctly follow a process. It’s more effective to show people how things work, than to simply have a presenter telling the audience.
#5: Test and Refine
Once your training video has been completed, test it on a sample audience, and measure the results. Get feedback, and identify which which parts work best. Plan to update the video as your procedures change, and incorporate enhancements.
To discuss your upcoming training video, get in touch today.
Ryan Spanger is one of Melbourne’s most respected and sought-after video production professionals. Ryan founded Dream Engine in 2002, and specialises in helping medium to large corporates, government departments, and the non-proﬁt sector to connect with their audience more effectively by using video.