The memory of being forced to sit through some brutally boring training videos has psychologically scarred many of us. But it doesn’t have to be this way. What if you could make training videos that your team actually wanted to watch?
Making training videos makes sense. You’re capturing and sharing best practice. It’s a great way of visually demonstrating how to do things. It means that you don’t have to rely on people to deliver all of your training. Some of it can be accessed online. And it means that your training becomes standardised. Your team receives the exact same content each time.
The thing is, you have to deliver the content in a way that works best for your team. So that it is genuinely useful. Not something you INFLICT on them.
Here’s where businesses often go wrong: In most cases, there’s really no need to start with a 5 minute piece to camera by the CEO telling us why what we’re going to watch in important. We can just assume it’s important. That’s why you made a video.
Here’s a good guiding question to ask yourself when making a training video:
How can I communicate what I need to in the shortest, simplest, clearest way. How can I be most helpful? You do this by putting yourself in your team’s shoes. How would I want to learn this stuff? If I was in their position, what are the things I would want to know in order to do my job safely, correctly and efficiently?
One of the clients I’ve worked with introduced me to this idea called ‘Servant Leadership’. Which basically means that the main job of the leader is to serve. It means putting your team first, and help people develop and perform as highly as possible. Adopting this approach sets you on the path of making training videos that people actually want to watch. Because you’re shifting your focus from telling them what you want them to know. And you’re being guided by how you can help them best do their job.
If you’re in the early stages of planning a training video, there a plenty of resources on the Dream Engine website to help you with that. And, once you’re ready to discuss your project, get in touch.
Ryan Spanger is one of Melbourne’s most respected and sought-after video production professionals. Ryan founded Dream Engine in 2002, and specialises in helping medium to large corporates, government departments, and the non-proﬁt sector to connect with their audience more effectively by using video.