Video Director for video production

Let’s talk about the Video Director

The Director is arguably the most important person involved in the filmmaking process. Learn about their role in making your next video.

What is a video director?

Producers and Directors are similar in many ways, but the key difference is that the director focuses on the creative direction of your video. It’s their job to figure out how to take your script and translate that into video form. They are responsible for making decisions for the style, look, design, and execution of the message of your video.

The director is involved in every stage of production. Like Producers, Directors are familiar with all areas of production but tend to have a stronger understanding of the technical aspects of video production. They have a hand in deciding who will be cast, what location the shoot will take place, how to light that environment, how to best use the camera, and many other decisions. It is their creative vision that brings the video to life.

Why do I need one? 

A video director is recommended if you’re are looking to create a TVC or a high-budget corporate video that requires more creative consideration. If your video requires a unique style and requires a high number of pre-determined shots with actors and talent, a director helps achieve this vision. More importantly, they manage other departments such as camera and sound in all stages of production to achieve your vision.

They work in tandem with the video producer to ensure the creative direction suits the client’s objectives and is on budget. For some helpful tips on film-making budgets, we recommend this article.

Film crew


The director works with the producer in pre-production to help realise the clients brief and objective. They will create what is called a treatment, a document that demonstrates the vision for the clients brief. The treatment will outline how the video will look, characters and their backstory’s, a storyboard, production design and music.

Once the client approves the directors treatment, they will then help create the script and shot list. Working with the producer, the director will then be involved in casting, location scouting, building a crew, managing the creative direction. If your video has dialogue, a director will work with the talent in pre-production to rehearse these scenes. In turn, the cast will be prepared to deliver strongly in production.

Video crew


The directors role on the day(s) of production is to achieve what was set out in the:

  • Treatment
  • Storyboard
  • Shot List
  • Script

Working with the crew, they will focus their energies on applying the above factors to every shot planned on the day. Working with the producer, they will ensure the day runs smoothly and that the crew are aware what is expected of them on the day.

Another key area of production for the director is working with the talent. A good director knows the importance of ensuring the talent understands the brief and script. They will work with the talent to get the best possible performance on the day.

Video crew


Once production has finished, the director will work with the editing team to ensure what was agreed in the treatment and brief is finalised. They will work through the RAW rushes, selecting the best moments from the footage. Once the first cut has been edited, they will ensure the right style in colour and pace is applied before sending to the client. Once the client has given their feedback, the director will work to interpret their feedback ensuring to keep the final video as high-quality as possible.

A key benefit to having the director involved in the editing stage is they will have the creative direction agreed upon by the client. In turn, this means the clients vision and objective will have a clear focus and a higher chance of a strong execution.

Video editing

Next Steps

Contact us if you want to learn how a director could be helpful to have on your next video project. Consider how a director helps in each stage of production and how this could benefit your video. Keep reading for information about Autocue Operators. And to return to the Video Production Process main menu, click here.