Dream Engine produced this TV commercial for Epson Australia and New Zealand. It highlights the EcoTank cartridge-free printer range, featuring comedian Jimeoin. The campaign was designed to capture attention with a mix of humour and strong brand messaging.
About the Production
Shot in Melbourne by the Dream Engine team, this commercial combines studio filming, performance and product demonstration to deliver a memorable brand story. The EcoTank system removes the need for cartridges, and the commercial focuses on the freedom and value that it offers to everyday consumers and workplaces.
Usage and Deliverables
The commercial formed part of Epson’s national campaign and was also adapted for social and online platforms. Dream Engine provided end-to-end production, including concept development, talent coordination, filming, editing, motion graphics and final delivery.
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Transcript
[Applause]
[Music]
Changing ink cartridges does my heading.
This Epson EcoTank doesn’t use cartridges.
Did you get that? No cartridges.
EcoTank printers come with enough ink to print thousands of pages.
Never change cartridges again.
[Music]
No cartridges. No joke.
Ryan Spanger is the founder and managing director of Dream Engine, a Melbourne video production company established in 2002. Over the past two decades, he’s produced hundreds of videos for businesses, government departments, universities and healthcare organisations across Australia. Ryan specialises in helping organisations explain complex ideas through clear, engaging video content, with particular experience in corporate communications, training and education.
