In this guide
Watch the commercial
Dream Engine produced this TV commercial for Epson Australia and New Zealand. It highlights the EcoTank cartridge-free printer range, featuring comedian Jimeoin. The campaign was designed to capture attention with a mix of humour and the cartridge-free printing message.
About the production
Shot in Melbourne by the Dream Engine team, this commercial combines studio filming, performance and product demonstration to explain cartridge-free printing. The EcoTank system removes the need for cartridges, and the commercial focuses on what this means for printing at home and at work.

Usage and deliverables
The commercial formed part of Epson’s national campaign and was also adapted for social and online platforms. Dream Engine provided production services including concept development, talent coordination, filming, editing, motion graphics and final delivery.
Explore more examples of our work in TV commercial production.

Commercial transcript
Transcript
[Applause]
[Music]
Changing ink cartridges does my head in.
This Epson EcoTank doesn’t use cartridges.
Did you get that? No cartridges.
EcoTank printers come with enough ink to print thousands of pages.
Never change cartridges again.
[Music]
No cartridges. No joke.
Plan the details
Frequently asked questions
Answers to common planning questions.
Where was the commercial filmed?
The Dream Engine team filmed the commercial in Melbourne.
Who features in the commercial?
Comedian Jimeoin features in the Epson EcoTank commercial.
Which production services did Dream Engine provide?
Dream Engine provided concept development, talent coordination, filming, editing, motion graphics and final delivery.

Ryan Spanger is the founder and managing director of Dream Engine, a Melbourne video production company established in 2002. Over the past two decades, he’s produced hundreds of videos for businesses, government departments, universities and healthcare organisations across Australia. Ryan specialises in helping organisations explain complex ideas through clear, engaging video content, with particular experience in corporate communications, training and education.