Video Marketing for Dental Practices
Before someone makes the decision to become a new patient at your Practice, the chances are that they will check out your website first. And video is a great way for them to virtually meet you. A video about you and what you do will help to give prospective patients a good impression of who your are and how you work. Video can help to set patients’ minds at ease about what it will be like coming to see you. They will be able to watch a tour of the Practice. As well as learn more about you and how you work.
Type of Videos
A home page video for your website is a powerful way of engaging with prospective patients and will help bring the culture of your Practice to life, and give people an authentic picture of what it would be like to come and see you. These types of videos serve as a welcome to your Practice, highlight the services that you offer, and demonstrate what sets you apart. In the video below you can watch an example of a Mini-documentary/Practice Tour video created by Dream Engine for Thornbury Family Dental:
Short video messages are a great way of enhancing engagement with visitors to your website. Here’s a short video that appears once website visitors complete an online booking:
Why Dentists Are Increasingly Using Video
Dentists are increasingly relying on the web as a source of new patients. Even if someone has received a personal recommendation, they are very likely to check your website to verify you. This is the opportunity to make a good first impression, set yourself apart, and connect on a personal and emotional level.
Dream Engine’s experience in Dental Video
We have produced many videos for clients in the Industry including the Australian Dental Council, Straumann, Cattani and Thornbury Family Dental. This has helped give us an insight into the industry, and an understanding of the uses of video marketing and how it can be used by dentists. Here is a short compilation of some of our dental-related videos:
We welcome you to get in touch with us by email or telephone. Following an initial brief discussion, we can make a recommendation about which video marketing approach would be most effective for you.
Ryan Spanger is one of Melbourne’s most respected and sought-after video production professionals. Ryan founded Dream Engine in 2002, and specialises in helping medium to large corporates, government departments, and the non-proﬁt sector to connect with their audience more effectively by using video.