Video Marketing for Dental Practices
A prospective patient may visit your website to learn about the team, location and what to expect at an appointment. Video can introduce the people and setting before they visit. A practice tour, staff introduction or appointment guide can answer practical questions and make an unfamiliar setting easier to understand.
Types of Videos
A home page video for your website can show the reception area, introduce the team and explain how a visit works. Keep descriptions of services factual and make sure any advertising claims are reviewed before publication. In the video below, you can watch an example of a Mini-documentary/Practice Tour video created by Dream Engine for Thornbury Family Dental:
Short video messages can explain what happens after a booking. Here’s a short video that appears once website visitors complete an online booking:
Patient stories need careful review before use in dental advertising. Ahpra’s guidance prohibits testimonials about clinical aspects of regulated health services in advertising. Patient consent does not remove that restriction, and a story about treatment results can create an unreasonable expectation of benefit. Check the current Ahpra advertising requirements with the practice’s adviser before choosing this format. The existing production example below should not be treated as confirmation that it is suitable for a proposed advertising use.
Help Patients Understand the Practice
Use the website to answer questions about access, the team and the appointment process. Choose the video format around the information patients need, and leave individual treatment advice to a consultation with the clinician.
Dream Engine’s experience in Dental Video
We have produced many videos for industry clients, including the Australian Dental Council, Straumann, Cattani, and Thornbury Family Dental. This has helped us gain insight into the industry and an understanding of video marketing and how dentists can use it. We have substantial experience creating healthcare videos in Melbourne. Here is a short compilation of some of our dental-related videos.
Next Steps
We welcome you to contact us by email or telephone. After a brief discussion, we can recommend the video marketing approach that suits your audience and intended use.
Dental Video Production – Frequently Asked Questions
Can filming take place during operating hours?
Yes. We plan filming carefully around patient schedules and peak times to minimise disruption to your clinic or practice.
How do you help staff and clinicians feel comfortable on camera?
We film in a relaxed, conversational way rather than asking people to perform or memorise scripts. Our role is to guide the conversation and create an environment where people can speak naturally.
How do you handle patient privacy and consent?
We obtain written consent before filming patients and agree on the intended uses with your organisation. We also plan around privacy and governance requirements, including what must stay out of frame. Consent and advertising approval are separate: the practice needs to review the proposed content and claims before publication.
Can you work in sensitive or clinical environments?
Yes. We regularly film in healthcare settings and understand the importance of professionalism, discretion, and clear communication with staff throughout the process.
What if a patient or staff member changes their mind?
We respect that situation. If consent is withdrawn, we do not use the footage. This is discussed upfront so everyone involved understands the process before filming begins.
Do you help plan what should and should not be filmed?
Yes. During pre-production, we work with you to define boundaries, identify suitable filming areas, and agree on what content is appropriate to capture.
Can healthcare videos be filmed onsite or in a studio?
Both options are possible. Onsite filming can feel more authentic, while studio filming can provide more control over sound, lighting, and privacy. We help you choose the approach that best suits the message.
Ryan Spanger is the founder and managing director of Dream Engine, a Melbourne video production company established in 2002. Over the past two decades, he’s produced hundreds of videos for businesses, government departments, universities and healthcare organisations across Australia. Ryan specialises in helping organisations explain complex ideas through clear, engaging video content, with particular experience in corporate communications, training and education.
