In this guide
Recruitment Video Production for Melbourne Employers
When candidates are comparing opportunities, they want to understand more than the position description. They want to see the people, workplace, culture and purpose behind the role.
Dream Engine works with HR, People & Culture and communications teams to produce recruitment videos that help the right candidates understand what it would be like to work with your organisation before they apply. We can create employer brand films, employee stories, role-specific videos and campaign cutdowns for careers pages, job advertisements, LinkedIn and social media.
Our recruitment and staff-profile work includes Fulton Hogan, Linde Material Handling, Ligeti Partners, KANE Constructions, Future Fund, PACT Group and Connect2Care.
Discuss Your Recruitment Video
Recruitment Video Showreel
See how real employees, workplaces and career stories can be brought together in an engaging recruitment campaign.
Recruitment Video Examples
Fulton Hogan: Showing Purpose and Workplace Culture
Fulton Hogan wanted a recruitment film that showed more than job roles and benefits. The brief focused on the organisation’s values, purpose and commitment to sustainability, helping skilled candidates understand the impact of the work.
Dream Engine filmed staff interviews, active worksites, operations, environmental initiatives, aerial footage and time-lapse material. The finished video was used in job advertisements, presentations and social media.
Read the Fulton Hogan recruitment video case study.
Linde Material Handling: A Day-in-the-Life Recruitment Campaign
Linde Material Handling’s Kick-Start Your Career campaign was designed to give prospective applicants an honest view of the work. It showed the practical role, workplace environments, teams, career development opportunities and company culture.
Two versions were created for different candidate audiences: one for Australian-based applicants and another for international applicants.
See the Linde recruitment campaign and client feedback.
Ligeti Partners: Recruitment Video and Photography
Ligeti Partners wanted to show its people, culture and client-focused approach to graduate candidates and prospective clients. The recruitment film formed part of a broader video and photography suite that also included introduction and onboarding content.
Dream Engine combined interviews with leaders and staff, office and team footage, professional photography and branded motion graphics to create a consistent library of content.
Read the Ligeti Partners recruitment video case study.
Our Recruitment Video Production Process
- Define the audience and outcome. We clarify the roles, candidate audience, employer proposition, key messages and where the finished content will be used.
- Plan the people and locations. We identify suitable employees, prepare interview themes and organise filming around workplace access, schedules and approvals.
- Interview employees about their work. Guided interviews help employees speak naturally, while workplace footage shows the role, team and environment in practice.
- Edit for clarity and attention. We shape the strongest material into a clear story and add the agreed captions, music, graphics and branding.
- Deliver for the required channels. Depending on the brief, this can include a main film, shorter cutdowns and alternative formats for different recruitment channels.
If your team already has the campaign plan and interview questions, our Melbourne videography service can provide filming-only support.
What Can Be Included
Every project is scoped around the roles, audience and campaign. Depending on the brief, a recruitment video production can include:
- Creative and messaging development
- Interview planning and participant preparation
- Employee interviews and workplace filming
- A main recruitment or employer brand film
- Role-specific employee stories
- Short cutdowns for LinkedIn and social campaigns
- Captions, branded graphics and alternative aspect ratios
- Workplace and staff photography captured alongside filming
Types of Recruitment Videos
- Employer brand and culture films: communicate what the organisation stands for and what makes the workplace distinctive.
- Employee stories and staff profiles: let real employees describe their work, development and experience in their own words.
- Role-specific and day-in-the-life videos: show the practical work, environment, team and expectations attached to a particular position.
- Graduate and career-progression videos: explain learning, mentoring and long-term opportunities.
- Multi-location recruitment campaigns: create a consistent story while showing the differences between roles, teams or workplaces.
- Recruitment campaign cutdowns: adapt the strongest material into shorter content for specific channels and audiences.
Planning Distribution and Measurement
The intended channels should be decided before filming. A recruitment video may need to work on a careers page, within job advertisements, on LinkedIn, across social campaigns, in presentations or at recruitment events. Planning these uses early helps determine the right duration, framing, captions and calls to action.
Your HR and marketing teams can measure careers-page engagement, video completion, tracked application links, application sources and candidate quality. These signals help show whether the content is reaching and informing the people you want to attract.
Discuss Your Recruitment Video
Tell us about the roles you need to promote, the candidates you want to reach, the locations involved and where the content will be used. Dream Engine can recommend a practical production approach and prepare a clear scope for your project.
Discuss Your Recruitment Video
Use a video production brief to record the roles, participants, approval process and delivery requirements. Our guide to repurposing video content covers planning useful versions for several channels.
Plan the details
Recruitment Video Frequently Asked Questions
Answers to common planning questions.
What affects the cost of a recruitment video?
Cost depends on the number of videos, filming days, locations, participants, travel, creative development, graphics, captions, formats and review requirements. Once the scope is clear, Dream Engine can provide a quote based on the agreed deliverables.
How long does recruitment video production take?
The timeframe depends on staff availability, locations, approvals and the number of deliverables. We plan the pre-production, filming, review stages and delivery schedule once the scope is confirmed.
Do employees need to memorise a script?
Usually not. We prepare interview themes and guide participants through a natural conversation so their answers feel genuine. Scripted sections can be used when exact wording is important.
Can you film several roles or locations?
Yes. We can plan filming around multiple teams, workplaces or roles. The schedule and content list are agreed in advance so the required material can be captured efficiently.
How long should a recruitment video be?
The right length depends on the audience, message and channel. A main employer brand film may need more context, while shorter cutdowns can introduce individual roles or attract attention on social platforms.
Can you provide captions and different video formats?
Yes. Captions, alternative aspect ratios and shorter versions can be included in the scope so the content is suitable for the planned channels and accessible to more viewers.
Ryan Spanger is the founder and managing director of Dream Engine, a Melbourne video production company established in 2002. Over the past two decades, he’s produced hundreds of videos for businesses, government departments, universities and healthcare organisations across Australia. Ryan specialises in helping organisations explain complex ideas through clear, engaging video content, with particular experience in corporate communications, training and education.
