Using Video for Staff Recruitment
Is your business in an industry that’s competing to attract the best talent? Recruitment Videos are a powerful way of advertising the features and benefits of the role to candidates. Learn about our approach below, and view some examples. To discuss your video, contact us.
Below is a Staff Profile video that we made for Kane Constructions. It helps to give potential candidates an idea of what it would be like to work at Kane. And educates them about the culture of the business, and the scale and type of projects they work on:
What is a Recruitment Video?
People and Culture Departments use Recruitment Videos to attract potential candidates to apply for a job or to join the organisation. These videos showcase the culture, values, and work environment of the organisation. They may also highlight the benefits and opportunities that are available to employees. These type of video productions can be a useful tool for organisations to reach a wider pool of potential candidates, as they can be easily shared on Social Media and other online platforms. They can also be a helpful way for candidates to get a better sense of what it would be like to work for the organisation before they apply.
Here’s an example of this type of video that we produced for the HR Department at Fulton Hogan. It helps to show the culture of the business, and what it would be like to work there:
Recruitment Video Benefits
Increased reach: Can be easily shared on social media and other online platforms. This can help your organisation reach a wider pool of potential candidates.
Improved candidate experience: These videos can provide candidates with a better understanding of your organisation’s culture, values, and work environment. This can help them decide whether or not they would be a good fit for your organisation.
Enhanced employer branding: A well-produced staff recruitment video can help to enhance your organisation’s employer branding, which can attract top talent to your organisation.
Cost-effective: Can be a cost-effective way to attract candidates, as it can be shared with a large audience at a relatively low cost.
Increased efficiency: Can help to streamline the hiring process by providing candidates with key information about your organisation and the role they are applying for. This can help to reduce the number of inappropriate or unqualified candidates who apply, saving time and resources for your business.
Here’s an example of a Staff Profile Video that we produced for PACT in Melbourne:
Types of videos for HR Departments
Culture videos: These videos focus on showcasing the culture and values of the organisation. They may include interviews with current employees, footage of employees at work, and behind-the-scenes looks at the organisation.
Testimonial videos: These videos feature employees or other stakeholders sharing their experiences and insights about working for the organisation.
Product or service videos: These videos focus on showcasing the products or services that the organisation offers. They may include demos or examples of how they are used.
Animated videos: These videos use animation to tell a story or convey information about the organisation.
Career progression videos: These videos focus on the career development opportunities that are available to employees at the organisation. They may include interviews with employees who have progressed in their careers within the organisation.
Diversity and inclusion videos: These videos focus on the organisation’s commitment to diversity and inclusion. They may include interviews with employees from different backgrounds or footage of employee resource groups or other diversity initiatives.
Ryan Spanger is one of Melbourne’s most respected and sought-after video production professionals. Ryan founded Dream Engine in 2002, and specialises in helping medium to large corporates, government departments, and the non-proﬁt sector to connect with their audience more effectively by using video.