In recent years, I’ve noticed a growing interest in video animation, and for good reason. As businesses look for flexible, cost-effective ways to create engaging video content, animation has become an increasingly popular option. It’s a powerful solution that doesn’t require on-site filming, making it ideal when logistics, timing, or privacy make traditional shoots more challenging.
Best of all, the entire process can be handled remotely, from concept to final delivery.
Over the years, Dream Engine has produced several animations for organisations including Motorola Australia, the Future Fund, and Jim’s Group.
There are many different styles of animation. I can help you choose the right style depending on your audience, the message and your budget. So, here are some examples:
This is a 2D vector animation video we produced for Motorola Australia. This style of animation has become quite popular because it can be produced relatively fast and has a clean corporate style.
Another popular approach is to hire a professional presenter. We film them in a studio, in front of a green screen, and then replace the background. We then add keyword text and animations to reinforce important points. Again, an approach that does not require you to physically be there. You can even attend the filming remotely via Zoom.
Another option is hand-drawn pencil or cartoon-style animation. This approach is quick and affordable and is really effective for explainer videos, where you want to make a concept easy to understand.
Of course, motion graphics created using a tool like After Effects are great for creating energetic, attention-grabbing work.
So, if you need to make a video but are not able to get filming done, then animation is a great solution.
Get in touch if you’d like to discuss ideas about how you can use animation.
Ryan Spanger is the founder and managing director of Dream Engine, a Melbourne-based video production company established in 2002. With more than two decades of experience, Ryan has helped leading Australian businesses, government departments, and non-profits communicate their message with clarity and impact through video. He’s known for his strategic approach, reliable process, and commitment to producing videos that deliver measurable results.
