Background
Making automotive software easy to understand
Infomedia develops digital tools for the automotive service sector.
The company needed a promotional video that would show how its software fits into a real service environment and explain its practical value to dealership decision-makers and service teams.
The challenge
Show the software during a service visit
Many of the software’s benefits happen behind the scenes. A feature list would not show how it supports service advisers, improves customer communication or helps dealerships identify additional sales opportunities.
The video needed to feel useful and easy to understand even for viewers who were unfamiliar with the technology.
The action
Building the demonstration around a real service visit
We filmed in a Kia service centre in Sydney and cast professional actors as the customer and service adviser. Their interaction gave viewers a familiar sequence to follow while each software feature was connected to a practical benefit.
A detailed script and shot list linked every part of the narration to a specific visual. This kept filming efficient and gave each scene a clear purpose.
Screen content
Showing the application clearly
Filming an iPad screen directly can introduce reflections, flicker and exposure problems. We recorded the interface through direct screen capture, then used motion graphics to move through the application and highlight the right information at the right time.
Combining live action with clean screen content helped the software feel part of the customer interaction rather than a separate technical demonstration.
The result
A practical explanation for prospective clients
The finished video shows how Infomedia’s technology helps service advisers explain information to customers.
It gave the company a way to introduce the product, demonstrate its value and help automotive businesses understand why the software was relevant to their work.
Is your product valuable but difficult to explain?
We can film your software in use and explain what it helps customers do.
