Is training and support an important area of your business that your company invests a lot of time and resources into? If so, using screen capture videos will help you to explain complex information to your staff or clients in a simple, clear, and conversational way. It will help you improve your user experience, save time and money on customer support, and help you educate your staff.
So, keep reading, and I’ll explain more about the benefits of using screen capture videos.
What are Screen Capture Videos?
Recently, we’ve produced a number of screen capture videos for a wide range of clients. Popular uses of these videos include: – Introducing your audience to a new website design or layout; – Training employees in a new system or process; or: – Quickly and effectively showing new users how a program or app works. By producing screen capture videos, our clients are: – Improving their user experience. – Reducing the level of live customer support they need to provide. Because these videos are available online, their users can access helpful, clear information at any time, anywhere. – Training/teaching their customers and staff in an engaging way. I’ve spoken before about the need to make your videos more engaging for your viewers. By creating interesting, dynamic videos, you are helping your audience pay attention, and therefore retain more of your information.
Why should I use screen capture videos?
One reason that these videos are becoming so popular is because they give an authentic look at how a system, website, or program operates. It is not a written step-by-step guide that may omit some important information, or rely on the users to work out some of the details themselves. It shows exactly what they will see when they start using the computer themselves. At Dream Engine, we use our video production expertise to make our clients’ screen capture videos highly engaging. We use professional programs to capture the footage, and add flair to the editing – incorporating 3d movement, animated text and special graphics, depending on the project. We also source and commission professional voiceovers on behalf of our clients, to ensure the video sounds as crisp as it looks. Here are a few examples of our screen capture videos in action for our clients:
Case Study #1: Step-by-Step Tutorial
When Melbourne-based media advertising agency Adslot needed to show new users how to use their advertising purchasing system, they chose screen capture video. Using 3d camera movements, digital zooms and on-screen text, Adslot’s video was the perfect way to introduce new users to their system, because the information they needed to show was displayed clear and simple. It was also incredibly punchy; by running at just over four-and-a-half minutes, it explained a lot of information in a reasonable time. Your audience is much more likely to engage with a short video rather than read a lengthy document.
Case Study #2: Training Videos
When the Victorian Department of Education and Early Childhood Development’s LAB Project needed to introduce its staff to an entirely new intranet design, they chose to commission a series of internal videos to train their users on how to use their new portal.
These training videos were kept short and sweet. Each one only ran between sixty-seconds and three minutes, and covered a very specific topic – such as “creating desktop shortcuts” and “logging in to the portal”. Each video answered a specific question, which was important to our client as it means that they are easy to look up if an employee has forgotten a step.
Case Study #3: Introduction to a New Website
When Portner Press launched their brand new website design in 2013, they had to explain to their existing users what had changed and how to use it. Because of the massive layout changes their website was going to undertake, they created these screen capture videos ahead of time to talk their users through what had changed, so that when the new website was rolled out, their users could continue browsing, purchasing and downloading straight away.
For help creating an effective screen capture video for your company or business, contact Dream Engine today.
Ryan Spanger is one of Melbourne’s most respected and sought-after video production professionals. Ryan founded Dream Engine in 2001, and specializes in helping medium to large corporates, government departments, and the non-proﬁt sector to connect with their audience by using video.