Motorola Solutions recently celebrated its 50th anniversary of working in Australia. The company asked Dream Engine to produced a short video to commemorate the anniversary.
The purpose of the video was to show at a live event in Melbourne that was being held to celebrate the milestone. The video would then continue to be used on the website, and via social media.
We created the video through using pre-existing content: Some content that we had shot for other productions, as well as footage that had been accumulated over the years from other productions. This demonstrates the value of building a library of content: It means that you can repurpose already existing content for other purposes.
The first part of the project involved working with the client to help identify the key messages and important milestones that it wanted to highlight. We also worked with Motorola to choose a suitable look and feel for the video. We did this by looking at existing Motorola videos, as well as other reference material, to decide on the visual style, tone, pace etc of the video.
Motorola provided us with their brand guidelines so that we could incorporate the correct fonts, colours and visual style into the production.
The next step involved producing a short piece to present to the client. This helped to confirm that we were both on the same page. Once we got confirmation that the client was happy with the direction of the video, we then went ahead and applied this style to the full video.
Once the first edit was completed, we presented the video to our client. They they then provided feedback, and some minor requests for changes. This is a normal part of the process. For most of our projects, clients will usually go through 1-3 rounds of changes with our editor until they are 100% happy.
Once the edit was signed off we contacted the client’s AV company to ensure that we were providing the video to them in the optimum format.
The video was well received at the event, and we got some great feedback from our client:
“Thank you so much Ryan…you and James haver been incredible help! The business loved the video.”
Manager, Events and Marketing, Motorola Australia
Dream Engine is now in the pre-production phase of our next project with Motorola Australia.
Ryan Spanger is one of Melbourne’s most respected and sought-after video production professionals. Ryan founded Dream Engine in 2002, and specialises in helping medium to large corporates, government departments, and the non-proﬁt sector to connect with their audience more effectively by using video.