Everyone says you should be using video to promote your business. But if you’re new to video, where should you start? Here are 3 of the best ways to start using video to promote your business.
Customer Testimonial videos are powerful. Capture the stories of your best customers. Ask them to talk about what it was like working with you. The impact you’ve had on them. These type of videos help to humanise the marketing process. They also really help build your authority and credibility.
An About Us video is great because it shares the culture and personality of your business. This helps your audience to get to know the people in the business. it builds a stronger connection. These days buyers are spending more time online and there’s less face-to-face contact. An About Us video will help deepen the connection.
You should also consider making short social media videos like the one below we created for Sherrin featuring the Hawthorn Football Club. It gives you a chance to share helpful information. And is a great way to stay in touch with your clients.
So, to recap, 3 videos that can be really helpful to promote your business:
An About Us video
and Social Media Video
Once you’re ready to get started on your video project, get in touch.
Ryan Spanger is one of Melbourne’s most respected and sought-after video production professionals. Ryan founded Dream Engine in 2002, and specialises in helping medium to large corporates, government departments, and the non-proﬁt sector to connect with their audience more effectively by using video.