What is a Case Study Video?
A case study video is basically a short video that tells the story behind a product or service:
- Why was it required?
- What challenge was it addressing?
- What was the experience like when using the product or implementing the service?
- And what impact has it made?
A case study video consists of a compilation of short segments of interviews edited together with additional footage to provide background or context.
Here’s an example of a case study video that we recently shot for Autodesk:
How much preparation do you need to do?
If you’re going to be interviewed as part of a case study video, then you don’t need to do too much preparation. It’s a topic you’re already familiar with and can speak about with authority. And we want it to feel natural and authentic. So, avoid scripting your answers beforehand. The risk is that it can come across as contrived or wooden. In terms of preparation, the main thing is to just get a clear idea of the area that you’ll be asked to speak about. If you are able to cite measurable results of using the product or service, then it will be helpful to confirm that the data is correct and current.
What should you wear?
Dress as you normally would to carry out your job. Avoid clothes with fine patterns or details. If you are required to wear PPE and are being filmed on location, ensure that this is compliant.
What is your time commitment?
A typical case study video will require up to 1 hour of time per person. This will usually involve around 20 minutes for filming an interview and about half an hour for filming some additional footage to help tell the story, e.g., performing your job, having a meeting, or using the product or service. The camera crew will be there for longer to set up and pack up equipment.
Will you be supported?
Yes. Part of our role is to help you feel comfortable in front of the camera and provide feedback and coaching to help you come across well on video. If you’d like to have a few go’s at answering questions, that’s fine. It’s very important to us that you feel comfortable, supported, and happy with how you come across.
More Questions?
Contact us and we can discuss further. That’s part of our job.
Ryan Spanger is the founder and managing director of Dream Engine, a Melbourne-based video production company established in 2002. With more than two decades of experience, Ryan has helped leading Australian businesses, government departments, and non-profits communicate their message with clarity and impact through video. He’s known for his strategic approach, reliable process, and commitment to producing videos that deliver measurable results.
