What is a Case Study Video?
A case study video is basically a short video that tells the story behind a product or service:
- Why was it required?
- What challenge was it addressing?
- What was the experience like of using the product or implementing the service?
- And what impact has it made?
A case study video usually comprises a compilation of short segments of interviews edited together with some additional footage to help provide background or context.
Here’s an example of a case study video that we recently shot for Autodesk:
How much preparation do you need to do?
If you’re going to be interviewed as part of a case study video, then you don’t need to do too much preparation. It’s a topic you’re already familiar with and can speak about with authority. And we want to it feel natural and authentic. So, avoid scripting your answers beforehand. The risk is that it can come across as contrived or wooden. In terms of preparation, the main thing is to just get a clear idea of the area that you’ll be asked to speak about. If you are able to cite measurable results of using the product or service then it will be helpful to confirm that the data is correct and current.
What should you wear?
Dress as you normally would to carry out your job. Avoid clothes with fine patterns or details. If you are required to wear PPE, and are being filmed on location then ensure that this is compliant.
What is your time commitment?
A typical case study video will require up to 1 hour of time per person. This will usually involve around 20 minutes for filming an interview. And about half an hour to film some additional footage to help tell the story e.g. performing your job, having a meeting or using the product or service. The camera crew will be there for longer in order to set up and pack up equipment.
Will you be supported?
Yes. Part of our role is to help you to feel comfortable in front of camera, and to provide some feedback and coaching to help you come across well on video. If you’d like to have a few goes at answering a questions, that’s fine. It’s very important to us that you feel comfortable, supported, and happy with how you come across?
Contact us and we can discuss further. That’s part of our job.
Ryan Spanger is one of Melbourne’s most respected and sought-after video production professionals. Ryan founded Dream Engine in 2002, and specialises in helping medium to large corporates, government departments, and the non-proﬁt sector to connect with their audience more effectively by using video.