Solar Systems are an Australian company that designs and manufactures ultra high efficiency concentrating photocoltaic (CPV) power generation systems. Or, in layman’s terms, they make large solar dishes to make electricity. They wanted to create a video that would show the benefits of their product and what is so unique about their service. A professional, engaging video to show at business expos and on their website, that would educate their audience on their product.
The first step was to construct a production brief. The brief would include all information about what their company, their product and what they wanted in the video. This made sure that we were on the same page from the start. Having worked with industrial clients before, the process was quick and smooth, so we were able to begin production with minimal fuss.
Dream Engine produced a 2-minute video that shows off the state-of-the-art facilities and development processes of Solar Systems. The video captured the sheer magnitude of what Solar Systems produced, by including shots of their solar dish arrays as well as many of the different people and facilities that helped make them.
The video was filmed over two days. Day one took place at their Abbottsford manufacturing plant, which is an industrial site inside the city of Melbourne. Day two involved our videographer filming at their solar dish array in Bridgewater, which is a country town in rural Victoria.
We knew the video had to have a dynamic feeling to engage the audience. We used a special piece of equipment known as an electric slider. This great device is basically a track or rail that you attach a camera to that can be programmed to move the camera back and forth incredibly slowly. With this, we captured the full scale of their product in an elegant and gentle time-lapse that would be stunning in the final product. We also used a dolly, which is a larger version of the slider, for more dynamic shots at their plant in Abbottsford.
Lots of movement was key in keeping the tempo of the video up. It’s also helps give the audience the impression of really being amongst the production, almost as if they were being given a personal tour of the facilities.
We filmed team members at Solar Systems, in order to allow the viewer to relate to the product on a more personal level. They are able to see actual people behind the development of the solar panels, giving an empathetic, human element to the high-tech machines.
They final product was finished off with dramatic scenic music that tied in the full range of emotion that something of this scale can illicit. Knowing the appropriate music to complement a video is something that can be the difference between a good video and a great video.
In the end, Solar Systems were delivered a great video to put on their website and to show at trade expos. A smooth process with a high quality professional product is what a business like Solar System expects, and that is what Dream Engine delivered.
If you need to demonstrate your product visually or want a professional video for your next tradeshow, please contact Dream Engine today.
Ryan Spanger is one of Melbourne’s most respected and sought-after video production professionals. Ryan founded Dream Engine in 2002, and specialises in helping medium to large corporates, government departments, and the non-proﬁt sector to connect with their audience more effectively by using video.