Background
Introducing concentrating solar technology
Solar Systems designed and manufactured concentrating photovoltaic power generation systems, including large solar dish arrays.
The company needed a two-minute video for business expos and its website to explain the product to potential customers.
The challenge
Explain a complex product without losing the audience
The film had to communicate what made the technology distinctive while still working for viewers without specialist knowledge.
Showing both the manufacturing process and the deployed solar array would explain how the systems were built and how they looked in operation.
The action
Filming the factory and solar array
Dream Engine filmed at the Abbotsford manufacturing facility and at the solar dish array in Bridgewater. The two locations connected product development, skilled work and the technology operating at full scale.
We used controlled camera movement and time-lapse footage to show the size and complexity of the systems.
People and process
Showing the skilled work behind the technology
Alongside machinery and systems, the film showed Solar Systems staff carrying out their work in the manufacturing facility. This connected the finished product with the people and processes involved in making it.
Visual scale
Showing the dish arrays from different angles
Camera movement and different angles showed the shapes of the dish arrays and the changing reflections across their surfaces.
The result
One film for exhibitions and the website
The finished video combines scale, manufacturing detail, staff and music in a concise explanation of the product.
Solar Systems received a two-minute video that could support sales conversations at business expos and introduce the technology online.
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