A strong brand story video does more than describe what you do. It shows who you are, why you exist, and why someone should care.
For Melbourne businesses, this matters more than ever. Markets are crowded. Services look similar on paper. A well-made brand story video creates connection, trust, and recall in a way text alone can’t.
At Dream Engine, we approach brand story videos with a documentary mindset. We focus on real people, real language, and real moments. No hype. No scripts that sound like marketing copy. Just clear, human stories that reflect the business accurately and credibly.
What Is a Brand Story Video?
A brand story video explains the heart of your business.
It typically explores:
- Why the business was started
- What problem it exists to solve
- The values that guide decisions
- The people behind the brand
- How clients experience working with you
Unlike a promotional video, a brand story video isn’t built around features or offers. It’s built around meaning. The goal is to help the viewer feel like they understand you.
When a Brand Story Video Makes Sense
A brand story video is particularly effective when:
- Your business relies on trust and relationships
- You offer professional or considered services
- Your work is not easily understood from a price list
- You want to differentiate without exaggeration
- You are growing and need consistent messaging
These videos work well on homepages, about pages, pitch decks, recruitment pages, and proposal follow-ups.
Our Approach to Brand Story Videos
We treat brand story videos like short documentaries.
That means:
- Interviews that sound natural, not rehearsed
- Questions designed to draw out insight, not slogans
- Visuals that show real work, not stock-style fillers
- Editing that prioritises clarity and pace
- A final piece that feels calm, confident, and credible
We spend time upfront understanding your business so the filming day feels focused and efficient. Most brand story videos can be captured in a half to full day, depending on scope.
Brand Story Video Examples
Below are three brand story videos we’ve produced for Melbourne-based businesses in very different industries. Each required a slightly different approach, while staying true to the same principles.
Ronson Gears
For Ronson Gears, we created a brand story video that follows the production process from start to finish. Set to classical music, the film focuses on the quiet precision of manufacturing, showing each stage with care and restraint. Rather than explaining the process with words, the video lets the rhythm, movement, and detail speak for themselves. It captures the pride Ronson Gears takes in their work and reflects a culture built on craftsmanship, patience, and respect for the process.
Horseland
Horseland’s brand story needed to balance scale with authenticity. With a national footprint and a strong retail presence, the challenge was keeping the story human.
We highlighted the shared passion for horses that connects staff and customers, supported by visuals that show real environments and real interactions.
This video is used to reinforce brand consistency across locations while staying true to Horseland’s roots.
Loctite
For Loctite, a product made by Henkel, the idea of “Beyond the Bond” goes further than adhesives doing their job. It speaks to reliability, trust, and long-term performance in real-world conditions. In the brand video, this message is brought to life by showing how Loctite products support the work people do every day, from manufacturing floors to specialist applications. For their team, it reflects pride in engineering solutions that last. For clients, it reinforces confidence that Loctite is a partner they can rely on, not just a product they use.
Cameron Real Estate
For Cameron Real Estate, the brief was to communicate trust, experience, and local knowledge without falling into generic real estate messaging.
We focused on the people behind the brand and their long-term connection to the community. The tone is measured and confident, reflecting how clients actually experience the business.
The video is used across their website and presentations to help vendors feel reassured before making contact.
How Long Should a Brand Story Video Be?
Most brand story videos sit between 90 seconds and 3 minutes.
The right length depends on:
- How complex the story is
- Where the video will be used
- How familiar the audience already is with the brand
We help shape the structure so the story stays engaging without being rushed.
Brand Story Video Production in Melbourne
We’ve been producing brand story videos in Melbourne for over two decades. Our background in documentary filmmaking influences how we listen, film, and edit.
Clients work with us because they want a process that feels straightforward, respectful of their time, and focused on getting the story right.
If you’re considering a brand story video and want to talk through what would make sense for your business, we’re happy to help.
Frequently Asked Questions
What’s the difference between a brand story video and a promotional video?
A brand story video focuses on who you are, why you exist, and what you stand for. A promotional video is usually more direct about products, services, or offers. Brand story videos are often used to build trust and make the business feel more relatable.
How long does a brand story video take to produce?
Most projects take a few weeks end-to-end. Timing depends on approvals, interview availability, and how many filming locations are involved. We’ll map a clear schedule upfront so you know exactly what’s happening and when.
How long should the final video be?
For most businesses, 90 seconds to 3 minutes works well. If the story is complex or the video is being used for internal audiences, we can go longer. The key is keeping the pacing tight and the message clear.
Do you help with interview questions and story structure?
Yes. We plan the narrative before filming, then guide interviews with questions designed to draw out clear, natural answers. This helps the video feel authentic while still staying focused.
Can you film across multiple Melbourne locations?
Yes. We regularly film at offices, worksites, stores, and client locations. We’ll plan the schedule to keep the shoot efficient and minimise disruption to your team.
Where should we use a brand story video?
Common placements include your homepage, about page, proposals, onboarding, recruitment, conference presentations, and LinkedIn. We can also create shorter cut-downs for social if you want multiple uses from the same shoot.
Ryan Spanger is the founder and managing director of Dream Engine, a Melbourne-based video production company established in 2002. With more than two decades of experience, Ryan has helped leading Australian businesses, government departments, and non-profits communicate their message with clarity and impact through video. He’s known for his strategic approach, reliable process, and commitment to producing videos that deliver measurable results.
