If you’re planning a fund raising campaign in Melbourne, incorporating a fundraising video can be a powerful element. A well executed video production can really help to capture attention, explain the context, and connect with the viewer in an emotional way.
Dream Engine has many years of experience in creating fundraising videos. We’ve helped many Community Organisations, Non-Profits and schools. Each video we create is unique. We base our approach on
- the purpose of the video,
- the audience that you are appealing to
- the action that you want them to take
Here are a range of things we think about when making these type of videos:
Focus on the Emotion in your Story
When creating productions that encourage donations, it’s important to engage an audience and drive them to take the desired action. This is more likely if you’re able to connect with them on an emotional level. Of course, it’s vital that this is done in an authentic, genuine way, rather than attempting to manipulate an audience. Taking such an approach would lack integrity, and come across as being contrived.
Dream Engine recently produced a video to help to encourage donations to the Jewish Holocaust Centre in Melbourne in order to raise funds for new building works to help expand the Centre.
Leverage Influential or Well-known People for your Video
Being able to draw on the endorsement of well-know people that your audience recognises and respects can be an influential way to connect with viewers. Such an association lends your campaign credibility and importance.
Dream Engine produced a fundraising video for The Florey Institute of Neuroscience and Mental Health – A brain research institute based on the grounds of Melbourne University. The video features well-known Melbournians such as Medibank CEO Craig Drummond, Nobel prize winner Fred Mendelsohn AO, and Australian entrepreneur Harold Mitchell.
Show, Don’t Tell when Fundraising
When used correctly, visuals can provide more impact and prove than words. There is something far more powerful about showing people what you mean than simply telling them.
Here’s a video that Dream Engine produced for Prader Willi Syndrome Australia about their annual camp. They run it to help support families impacted by Prader Willi Syndrome. Showing viewers what the camp involves, how people experience, and the impact that it has, is very powerful.
The most important contributing factor to creating a successful philanthropic video is to get the initial strategy right. That’s where Dream Engine comes in. We love working with clients to help generate ideas about how to create a video that can make a real impact. Once you’re ready, get in touch to discuss your project.
Ryan Spanger is one of Melbourne’s most respected and sought-after video production professionals. Ryan founded Dream Engine in 2001, and specializes in helping medium to large corporates, government departments, and the non-proﬁt sector to connect with their audience by using video.