At a glance
An International Women’s Day video gives employees space to describe their work, career paths and experiences in their own words. Choose participants and interview topics early, film the workplaces they discuss, and allow time for participants to review their contribution. Plan captions and shorter social versions before the 8 March campaign.
In this guide
International Women’s Day is one of the most widely recognised workplace campaigns each year. Across corporate organisations, universities, government departments and industry associations, the day is often used to recognise the contribution of women, highlight progress, and encourage discussion about representation and opportunity.
Video gives employees time to describe their work and experiences in their own words, alongside footage of the places and teams they are talking about.
These videos are typically shared internally, on LinkedIn and on company websites during the week of International Women’s Day.
Choose participants and interview topics early so each person has time to consider what they want to share.
What an International Women’s Day Video Typically Includes
International Women’s Day videos usually focus on people rather than promotion. The aim is to highlight real employees, their roles, and their perspectives on working in their industry.
Common elements include:
- Short interviews with female employees discussing their role and career path
- Workplace footage showing day-to-day environments and teams in action
- Stories about career development or opportunities within the organisation
- Reflections on challenges and progress within the industry
- Messages of encouragement for future generations entering the field
The tone of these videos is usually personal and conversational. Viewers should feel like they are hearing directly from the people involved rather than watching a scripted corporate message.
Why Organisations Use Video for International Women’s Day
An employee can use an interview to explain a career decision, describe a challenge or share advice that would be difficult to cover in a short company statement.
For internal communications teams, these videos often serve several purposes.
First, they recognise the contribution of women across the organisation. Featuring employees from different departments, locations or seniority levels helps demonstrate the breadth of roles within the company.
Second, they support recruitment and employer branding. Prospective employees are often interested in hearing directly from people already working in the organisation.
Third, they contribute to industry conversations around representation and opportunity. In sectors such as manufacturing, construction, logistics and engineering, International Women’s Day campaigns are often used to highlight pathways for women entering traditionally male-dominated industries.
Examples of International Women’s Day Video Content
Different organisations approach International Women’s Day video production in different ways, depending on their audience and communication goals.
Employee Story Videos
These are one of the most common formats. A short interview allows employees to describe their role, what they enjoy about their work, and how they entered the industry.
These videos often run between one and three minutes and are shared on LinkedIn, internal platforms, and careers pages.
Campaign Series
Some organisations create a series of short videos featuring multiple employees.
Each video highlights a different person or team. This approach works well when organisations want to showcase diversity across departments, locations or job roles.
For example, a manufacturing association might produce a series showing women working in engineering, operations, management and apprenticeships.
Industry Awareness Videos
In some sectors, the goal is to encourage more women to enter the industry.
These videos explain the type of work involved and highlight career pathways. They often combine interviews with workplace footage to give viewers a clear picture of what the job looks like day-to-day.
PACT: Voices from the Factory Floor
We produced a series of videos for PACT, filmed across Australia and New Zealand, called “Voices from the Factory Floor.”
The series featured women working in manufacturing roles and highlighted their experiences in the industry.
Filming took place at multiple manufacturing facilities. Each participant spoke about how they entered the field, the type of work they do, and why they enjoy working in the sector.
The finished videos were used on International Women’s Day to showcase opportunities for women in manufacturing and support ongoing industry outreach.
Planning an International Women’s Day Video
International Women’s Day takes place on 8 March each year, so planning usually begins several weeks in advance.
For interview preparation, see how to help people feel comfortable on camera.
A typical process includes:
1. Identifying participants
Communications teams usually select employees whose stories represent different parts of the organisation.
2. Planning interview topics
Questions often focus on career pathways, workplace experiences, and advice for others entering the industry.
3. Filming interviews and workplace footage
Filming normally takes half a day to a full day, depending on how many participants are involved.
4. Editing short versions for social media
Short edits are often created alongside the main video so the content can be shared across LinkedIn and other platforms.
Starting early leaves time to arrange participant availability, review the edits and prepare captions and social versions before International Women’s Day week.
When Video Works Best for International Women’s Day
Give participants room to describe their own experiences, including difficulties or changes they would like to see.
It is most effective when:
- Employees speak in their own words rather than reading scripts
- Filming takes place in real working environments
- The focus stays on people rather than promotion
This lets staff and external audiences hear directly from the women involved.
International Women’s Day Video Production in Melbourne
As a Melbourne video production company, we regularly produce International Women’s Day videos for organisations across Melbourne and Australia, working with marketing and communications teams to capture employee stories in a natural and professional way.
We handle the entire process, including planning interviews, filming workplace footage, and editing versions suitable for social media and internal communications.
Allow time for participants to review their contribution and for your team to approve captions and the finished edits.
If you’re planning content for next year’s campaign, get in touch.
Ryan Spanger is the founder and managing director of Dream Engine, a Melbourne video production company established in 2002. Over the past two decades, he’s produced hundreds of videos for businesses, government departments, universities and healthcare organisations across Australia. Ryan specialises in helping organisations explain complex ideas through clear, engaging video content, with particular experience in corporate communications, training and education.
