Dream Engine has been producing videos for companies in Melbourne for over ten years. One of the most important questions we pose to these companies before the process starts, is ‘how will you measure the success of your video production?’
It’s important to establish a way of measuring what effect implementing a video production strategy will have.
For example, when commissioning a sales or promotional video, it is important to gauge what increase in sales occurs after implementing the video.
For a successful training video, you will measure the competency of participants in the training prior to, and following, implementing the training video.
By doing this, you will be able to track the return you are getting on your investment. You will also be able to measure what elements of the video production are yielding the most value. You will then be able to refine your approach in future work to capitalize on this information.
So, if you are in the initial stages of planning a video production, start with the end in mind, and set clear, measurable goals regarding what your video will achieve.
For explanations of how to measure the success of your videos, and examples of how other companies do so, get in contact with Dream Engine today.
Ryan Spanger is one of Melbourne’s most respected and sought-after video production professionals. Ryan founded Dream Engine in 2002, and specialises in helping medium to large corporates, government departments, and the non-proﬁt sector to connect with their audience more effectively by using video.