With the cost of video production equipment dropping, there are some companies who have begun shooting their own DIY corporate videos.
And there is a place for this type of work: with the rise in popularity of social media, especially YouTube and Facebook, viewers have come to accept lower production values using this medium. In some cases the perceived ‘authenticity’ of this approach can trump high production values.
So a short, fun, self-made video clip that demonstrates the culture of your company or provides an insight into the inner-workings of your business can have a positive effect.
On the other hand, a video production that will appear on the home page of your website, shown at a product launch, or distributed on DVD may undermine the professionalism of your organisation if it’s not created by a professional. If your corporate ID is professional, and you have invested in a professional website, it is important to retain that same level of professionalism for all elements of your visual communication. And if your project requires specialised skills e.g. video animation, then it would not be best to attempt it in-house.
For advice on creating your own DIY corporate videos, get in touch with the Dream Engine team today.
Ryan Spanger is one of Melbourne’s most respected and sought-after video production professionals. Ryan founded Dream Engine in 2002, and specialises in helping medium to large corporates, government departments, and the non-proﬁt sector to connect with their audience more effectively by using video.