There has been a noticeable shift in video production over the last couple of years: In the past, companies would mainly concentrate on producing one-0ff, flagship video productions with a medium to long lifespan. While there is still an important place for this type of content, increasingly, it is becoming important to produce serial or episodic video content that is regularly updated.
This is because the web has become less static, and more conversational. A web strategy used to be mainly based around the website itself. it now includes multiple platforms such as YouTube, Facebook, LinkedIn and Twitter. There are far more opportunities to share content and interact.
There has also been a growing emphasis on establishing expertise in your market by sharing information and advice about your industry. Businesses are using web video to create content that is helpful to users. It helps the businesses build their brand, and be top-of-mind when people are making purchasing descisions.
It’s important to consider how you can build conversations with your customers through video production. Videos such as ‘how-to’ videos, client testimonial videos, industry updates, and product or service profile videos are all powerful ways to generate streams of content that you can distribute through video to your followers on YouTube, Facebook, LinkedIn and Twitter.
How are you sharing the story of your product or service?