Are you searching for a professional video production company to help produce a testimonial video in Melbourne for you? There are some important factors to bear in mind when planning your project in order to help achieve the best result:
What is a Testimonial Video?
It is a recording of one or more of your customers or clients where they endorse your business for the service that you’ve provided. The value of using this in your marketing is that it helps to provide Social Proof that the service you’re offering is effective and reliable. When your prospects are in the decision-making process, and are looking for a Melbourne business, they want to be reassured that they are selecting the right provider. One of the most effective ways of providing that reassurance is to share the experiences of customers, just like them, who have used your service and experienced a positive result.
When to Capture a Testimonial Video
The best time to record a testimonial video is once your client or customer has experienced a positive result from the service that you have provided. The experience will still be fresh in their mind. So they can talk about it with clarity and accuracy. They will also be more inclined to participate in the project because there is a good chance that they will be experiencing a feeling of good will towards your business.
What Goes into it
Of course, it’s important for the person that you interview to endorse your product or service. But, importantly, they need to explain the following:
– What was the challenge that they were experiencing?
– What were the implications of that challenge?
– Why did they select your company to help solve the challenge?
– How did you help solve their challenge?
– What are things like now that the challenge has been solved?
In the video below that Dream Engine produced, you will see an example of this storytelling structure:
Who to Select to be in Your Video?
To capture really effective and persuasive videos of your clients, try to focus on the following:
– Is the person well-known, or an authority in their industry?
– Is the person based in Melbourne? Obviously, it will be easier to capture the experiences of someone local.
– Is the interviewee similar to the type of person you are targeting?
– Do they speak in an articulate and engaging way?
– Do they present well and convey a sense of authority, integrity and authenticity?
An Example of a Testimonial or Case Study that we Use
Dream Engine not only produces these type of videos for clients. We also create them to help tell the story of our clients that use our service. We find it a helpful way of promoting our own business, and giving prospects an idea of what it would be like to work with us. Here is an example of a client’s experience of working with us. The Florey is a brain research Institute based at Melbourne University. In the video, our client explains the project, and her experience of working with us.
Next Steps for Your Project
If you’re ready to record interviews with your clients, your next step is to contact us. We’ll explain the process, and how you can achieve the best result.
Ryan Spanger is one of Melbourne’s most respected and sought-after video production professionals. Ryan founded Dream Engine in 2002, and specialises in helping medium to large corporates, government departments, and the non-proﬁt sector to connect with their audience more effectively by using video.