This news update will examine the pros and cons of using professional actors or real people in your videos.
When you decide to produce a video, one of the big decisions is whether to hire professional actors or cast real people.
If you don’t choose the right people to feature in your video, it may negatively affect how your audience receives it. You might also not be aware of all the specific drawbacks and advantages each choice can bring to your video productions.
00:17 – The Hard Choice
00:42 – Actors
01:40 – Real People
02:20 – Either Way
Let me run you through each choice so that you can make the most informed decision possible for your video.
Option #1: Actors
Choosing actors to feature in your video can be an excellent idea for a few reasons. Firstly, they are comfortable on camera. This is a real advantage if you need a host to guide your viewers through your video. Maybe you’d like to take visitors to your website on a guided tour of your facility, explaining what your company does and what services you provide. A professional actor will learn and deliver his lines to the camera with minimal retakes. This will allow your production to run smoothly and quickly, resulting in a professional outcome.
Actors will be an added cost to your budget, however, and will still need time to rehearse and deliver the best performance they can. The other drawback, which is usually overlooked, is that if you use them to portray real people doing a real job, it could look inauthentic or contrived.
Option #2: Real People
Using team members for your video has some great benefits. It’s cheaper than hiring professional actors, and they will give your video authenticity. It also allows your audience to get to know your business on a personal level by connecting with real people. You can also have a documentary-style approach to your video, which viewers really respond to.
Some disadvantages of using co-workers or employees include the fact that regular people aren’t used to being in front of a camera. This may lead to longer rehearsal times to try to get any acting or lines just right.
Whoever you decide to be in your video, remember to have them sign release forms to protect yourself from any future legal issues.
Ryan Spanger is the founder and managing director of Dream Engine, a Melbourne-based video production company established in 2002. With more than two decades of experience, Ryan has helped leading Australian businesses, government departments, and non-profits communicate their message with clarity and impact through video. He’s known for his strategic approach, reliable process, and commitment to producing videos that deliver measurable results.
