The Benefits of Animation for Training and Learning
Workplace training programs open up massive opportunities, but they also present numerous challenges. Whether you’re dealing with onboarding, health and safety, or technical material, keeping people engaged during a training event can be tough. In a modern landscape defined by rich digital experiences, animation is a great way to enhance your training material. Much more than cartoons, animation is a simple way to make a colourful impression, tell an emotive story, and leave a lasting memory.
The benefits of animation
When simple animated designs are combined with bright colours and relatable stories, people sit up and pay attention. Animation can be used to tell an entire narrative or highlight something specific within a training program.
However it’s implemented, the following benefits are key:
- Animation makes a real impact
- Animation keeps people engaged
- Animation delivers information efficiently
- Animation entertains and educates
- Animation is easy to implement
- Animation leaves a lasting memory
Types of animated videos
Animation manipulates figures to create moving scenes and vibrant characters. Beyond big-budget Hollywood productions, animation is increasingly used in the corporate world for marketing and training purposes. The following animation styles are popular in training rooms around the world, with each style offering its own distinct benefits:
Also known as ‘doodles’, whiteboard videos are simple sketches displayed on a virtual whiteboard to explain key concepts. This minimal approach to animation may lack colour and character, but it’s a great way to highlight important points. Whiteboard videos are easy to implement and highly effective.
Motion graphics is an umbrella term that describes animated videos with graphic design elements. From text and symbols to diagrams and charts, graphics are easy to integrate with text and other media. This is a great way to present data as an animated ‘character’ and bring dry statistics to life in a dynamic way.
Simple 2D animation is a great way to present training information with colour and style. This traditional form of animation is loved around the world for its ability to tell stories and evoke emotions. When people are engaged with your training material, they become invested in the subject matter and are more motivated to learn.
This immersive form of animation involves state-of-the-art production. In most situations, 3D animation focuses on character development, which makes it ideal for telling personal stories. Whether your audience is young or old, 3D animated videos have a powerful impact on everyone.
If you want to grab and hold audience attention, animated videos are impossible to beat. When data is presented through the colour and magic of moving images, you can inspire new levels of engagement in any training room. For more information, contact us.
Ryan Spanger is one of Melbourne’s most respected and sought-after video production professionals. Ryan founded Dream Engine in 2002, and specialises in helping medium to large corporates, government departments, and the non-proﬁt sector to connect with their audience more effectively by using video.