The Australian Psychological Society (APS) is the largest professional association for psychologists in Australia. When they needed a clear way to introduce the organisation to potential new members, they chose video.
APS approached Dream Engine to produce a corporate video aimed at people who were not yet familiar with the Society or the support it provides. The plan was to distribute the video on USB sticks at events and publish it online through social media.
The Brief
The audience included students, recent graduates, and people considering a career in psychology. That meant the video needed to be informative, welcoming, and easy to follow.
APS wanted the video to explain:
- What the APS is
- What the APS does
- What you receive as a member
It also needed to show the variety of psychology career pathways, give viewers a practical sense of what the work can look like, and communicate the role APS plays in supporting psychologists throughout their careers.
Our Approach
The project, titled “Psychologists’ Stories”, was built around interviews with five notable Australian psychologists. The concept was simple: let real professionals tell their stories, then connect those stories back to APS and the value of membership.
Because interviews were the backbone of the piece, authenticity was critical. We filmed each psychologist in their own work environment across Melbourne, then captured documentary-style footage of them in their day-to-day setting to support what they were saying on camera.
Each professional came from a different field of psychology. This allowed the video to show a broad cross-section of the profession, while keeping one consistent thread: their connection to APS and the practical benefit of being part of the organisation.
Images from the Shoot
Why Real People Worked
We often recommend using real people in business videos when the goal is trust. In this case, it was the right choice. The video features five different psychologists speaking plainly about their work in mental health, their experiences, and the role APS has played in their professional lives.
This approach helps viewers feel a genuine connection because they are watching real people describe real experiences. It also keeps the tone credible, which matters when you are speaking to a future professional audience.
Distribution
The video was hosted on the APS website and shared via their Facebook page, reaching a wide audience through their YouTube and Vimeo channels. It was also distributed to psychology students on USB sticks at career events and university open days.
The Result
By working closely with APS through pre-production, filming, and post-production, we delivered a professional video on time and within budget. The finished piece serves as both an introduction to the organisation and a practical marketing asset that helps APS connect with future members.
If you need a video that explains what you do and helps the right people take the next step, get in touch, and we’ll recommend the best format for your audience and distribution plan.
Ryan Spanger is the founder and managing director of Dream Engine, a Melbourne-based video production company established in 2002. With more than two decades of experience, Ryan has helped leading Australian businesses, government departments, and non-profits communicate their message with clarity and impact through video. He’s known for his strategic approach, reliable process, and commitment to producing videos that deliver measurable results.
