Corporate videos are now a common way for organisations to communicate with staff, clients, and stakeholders.
Increasingly, these videos feature real people rather than actors. That means there’s a good chance you may be asked to appear on camera as part of your role.
For many people, this is unfamiliar territory. The good news is that with a bit of preparation and the right support, the experience is usually far more straightforward and positive than expected.
This guide outlines what to expect and how to prepare so you can feel comfortable, confident, and focused on the message.
Get clear on what’s required
Before filming, the video production company should explain the purpose of the video, who it is for, and how it will be used.
They should also outline what will be expected of you on the day, whether that involves being interviewed, appearing in supporting footage, or both.
Once you understand the context, it becomes much easier to participate in a way that supports the overall message.
You should also be given practical details such as timing, location, what to wear, and any specific content areas that may be covered.
If anything is unclear, it’s completely appropriate to ask questions in advance so you feel prepared.
What to wear
In most cases, you should wear the type of clothing you would normally wear for your role.
Choose items that are clean, well-fitted, and in good condition. Clothes should feel comfortable and familiar so they don’t become a distraction on the day.
If you work in an office environment, neutral and contemporary clothing usually works best. Avoid loud patterns, novelty items, or anything that draws attention away from what you’re saying.
If you wear a uniform, make sure it is clean, neat, and worn correctly. You are representing the organisation’s brand.
Basic grooming also makes a difference. Simple things like tidy hair, clean hands, and appropriate presentation help ensure the focus stays on the message.
If you’re being interviewed on camera
It’s the production team’s job to help you look and sound good on camera. This is something we do every day, and we’ll guide you through the process.
Most interviews are conversational. You won’t be expected to memorise lines or deliver a script.
In fact, over-preparing can make responses sound stiff or unnatural. You don’t need notes. You already know your area of expertise.
The aim is to capture clear, natural answers. Short responses are usually best. Two or three sentences at a time is ideal.
Remember that the final video is edited. You don’t need to get everything perfect in one take.
Filming supporting footage
In addition to interviews, most corporate videos include supporting footage, often called cutaways or b-roll.
This usually involves filming you and your colleagues going about normal work activities. The purpose is to provide visual context and help bring the message to life.
If something feels artificial or doesn’t reflect how you normally work, it’s important to say so. Authenticity always looks better on screen.
Following workplace procedures
All workplace safety requirements and procedures should be followed during filming.
This includes correct clothing, protective equipment, and terminology. If something isn’t done correctly, the footage often can’t be used.
The production team will work with you to make sure filming complies with your workplace standards.
On the day
The more relaxed and comfortable you feel, the better you’ll come across on camera.
Our role is to support you through the process and create an environment where you can focus on doing your job.
When you see the finished video, the goal is for you to feel comfortable with how you’re presented and confident that the message has been communicated clearly.
Appearing in a Corporate Video – Frequently Asked Questions
Do I need to prepare a script before being interviewed?
No. Interviews work best when they feel natural and conversational. You may be given a few topic areas in advance, but you do not need to memorise lines or bring notes to read on camera.
What should I wear for a corporate video shoot?
Wear what you would normally wear for your role, but choose clothing that is clean, well-fitted, and in good condition. Neutral and contemporary clothing usually works best, and uniforms should be worn correctly and presented neatly.
How long will the filming take?
It depends on the size of the project and how many people are involved. Most individual interviews take around fifteen to thirty minutes, with additional time for lighting, audio, and filming supporting footage.
What if I’m nervous on camera?
That’s completely normal. The production team will guide you through the process, help you relax, and keep the interview conversational. The video is edited, so you do not need to deliver everything perfectly in one take.
What is b-roll or supporting footage?
B-roll is extra footage of you and your team doing normal work activities. It helps illustrate what you are talking about and adds context to the interview.
Do we need to follow workplace safety procedures during filming?
Yes. All safety requirements and standard procedures should be followed on camera, including protective equipment and correct handling. If something is not done correctly, the footage often cannot be
Ryan Spanger is the founder and managing director of Dream Engine, a Melbourne-based video production company established in 2002. With more than two decades of experience, Ryan has helped leading Australian businesses, government departments, and non-profits communicate their message with clarity and impact through video. He’s known for his strategic approach, reliable process, and commitment to producing videos that deliver measurable results.
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