We’re currently producing a series of testimonial videos for Vertic, which specialises in providing digital solutions to the Social and Non-Profit sectors in Australia and New Zealand. Vertic helps its clients transform their systems and processes by using an online platform such as Salesforce.
Vertic has helped several well-known organisations perform tasks such as fundraising, payment processing, marketing, and service delivery more effectively. They wanted to use video to capture these success stories and share them with new prospects to educate them on the impact of Digital Transformation.
The first case study video Dream Engine produced for Vertic tells the story of the work they’ve done for The Good Friday Appeal, an Organisation that raises money to support the Royal Children’s Hospital.
The video tells the story of The Good Friday Appeal’s Digital Transformation through interviews with three team members. It begins by describing the legacy systems they were using and the challenges this presented. The video then introduces the solution Vertic implemented and its impact.
Importantly, the video shows what it was like to work with Vertic. The power of this case study video is that it helps prospects to understand the value that Vertic offers. It helps build authority and trust in an uncontrived, authentic way.
In just 3 minutes, prospects get a strong sense of Vertic’s approach without feeling ‘sold to’.
If your business has a robust or unique solution that makes a substantial impact on your clients, it’s important to share that story. The case-study video format is a strong and efficient way of doing this.
Contact us today to discuss your case study video, or read this guide on how to commission a case study video.
Ryan Spanger is the founder and managing director of Dream Engine, a Melbourne-based video production company established in 2002. With more than two decades of experience, Ryan has helped leading Australian businesses, government departments, and non-profits communicate their message with clarity and impact through video. He’s known for his strategic approach, reliable process, and commitment to producing videos that deliver measurable results.
