The project
A customer story about the Good Friday Appeal
Dream Engine produced a series of testimonial videos for Vertic about its work with social and not-for-profit organisations in Australia and New Zealand. The series explains how clients use platforms such as Salesforce to manage their work.
The brief
Explaining Vertic’s work through its clients
Vertic’s work covered fundraising, payment processing, marketing and service delivery. The company wanted to capture its clients’ experiences on video and share them with prospective clients to explain the changes made to their systems and processes.
The first case study video Dream Engine produced for Vertic tells the story of the work they’ve done for The Good Friday Appeal, an organisation that raises money to support the Royal Children’s Hospital.
The approach
From the problem to the client experience
The not-for-profit video production tells the story of the Good Friday Appeal’s digital transformation through interviews with three team members. It begins by describing the legacy systems they used and the challenges they presented. The video then introduces the solution Vertic implemented and its impact.
The video also shows what it was like to work with Vertic. It helps prospects to understand the value that Vertic offers.
The result
A three-minute account of the project
The three-minute film brings the problem, solution and client experience together in one account.
Planning a similar film
Let your client explain what changed
If your service or product has helped a client solve a problem, a case study video can explain the work through their experience. Choose a specific example and let the client describe what changed.
Contact us today to discuss your case study video, or read this guide on how to commission a case study video.
Have a client story worth telling?
Tell us about the project, the people involved and what changed for your client.
Ryan Spanger is the founder and managing director of Dream Engine, a Melbourne video production company established in 2002. Over the past two decades, he’s produced hundreds of videos for businesses, government departments, universities and healthcare organisations across Australia. Ryan specialises in helping organisations explain complex ideas through clear, engaging video content, with particular experience in corporate communications, training and education.
