We’re currently producing a series of case study videos for Vertic, who specialise in providing digital solutions to the Social and Non Profit sector in Australia and New Zealand. Vertic helps their clients transform their systems and processes through using an online platform such as Salesforce.
Vertic has helped a number of well-known organisations to perform tasks such as fundraising, payment processing, marketing, and service delivery in a far more effective way. And they wanted to use video to capture these success stories to share with new prospects to educate them on the impact of Digital Transformation.
The first case study video that Dream Engine produced for Vertic tells the story of the work they’ve done for The Good Friday Appeal – an Organisation that raises money to support the Royal Children’s hospital.
Through interviews with three of the team members at The Good Friday Appeal, the video tells the story of their Digital Transformation. It begins with describing the legacy systems they were using, and the challenges that this presented. The video then presents the solution that Vertic implemenedt, and the impact that Vertic’s solution made.
Importantly, the video shows what it was like to work with Vertic. The power of this case study video is that it helps prospects to understand the value that Vertic offers. It helps to build authority and trust, and it does so in an uncontrived and authentic way.
In the space of only three minutes, prospects get a strong sense of Vertic’s approach, without being ‘sold-to’.
If your business has a powerful or unique solution that makes a substantial impact on your clients, it’s important to share that story. And the format of case-study video is a strong and efficient way of doing this.
Contact us today to discuss your case study video.
Ryan Spanger is one of Melbourne’s most respected and sought-after video production professionals. Ryan founded Dream Engine in 2001, and specializes in helping medium to large corporates, government departments, and the non-proﬁt sector to connect with their audience by using video.