If you want your website to perform better, a reliable way to improve it is to increase conversions. A conversion is the action you want a visitor to take. It could be an enquiry, a booking, or a request for more information. Video can help people understand what you do, feel confident in your expertise, and take that step.
Home Page or Landing Page Video
Your home page or landing page is often the first impression people have of your business. Visitors arrive with limited context, and a short web video helps them understand who you work with, the quality of your work, and the problems you solve. It brings clarity quickly. It also sets expectations and creates confidence that they have found someone capable.
On the Dream Engine home page, visitors can watch a short compilation of recent work. This gives them a sense of our style and the types of clients we support. At the end of the video, a call to action appears to guide the next step.
Video Testimonials and Customer Profiles
When someone visits your website for the first time, they are looking for evidence. They want to know whether you can deliver. Testimonials and customer profile videos let visitors hear from real clients who solved a similar problem with your help.
Here is a screenshot from a customer profile video for Yamaha Music featuring Diesel. His endorsement adds credibility for their audience.
It does not need to involve a well-known person. A genuine, relevant customer with a clear story can be just as effective.
“How To” or Explainer Videos
Many visitors are evaluating whether your product or service will solve their problem. A short explainer or “How To” video helps them understand what you offer and how it works in practical terms. When people see a simple demonstration, hesitation drops, and enquiries rise.
This screenshot is from a “How To” video we produced for Adslot. In a couple of minutes, viewers can understand exactly how the service works.
Explainer videos are also efficient to produce. They keep support questions to a minimum and help prospective customers make decisions faster.
Rich Snippets
Video can support conversions before visitors even reach your site. When a page includes structured video data, search engines can display a thumbnail beside your listing. This helps your result stand out and often increases click-through rate.
If Dream Engine hosts your video, we set all of this up for you as part of the process.
Conclusion
The most effective websites use well-crafted video to help visitors understand the value of the service. Quality matters. A rough or confusing video can work against you in the same way that poor design or unclear messaging can weaken a brand.
If you want to improve conversions, consider where video can help people gain confidence in your business. A clear introduction, a credible testimonial, or a straightforward explainer might be the element that allows visitors to take the next step.
If you would like to discuss your next website video, get in touch today.
Ryan Spanger is the founder and managing director of Dream Engine, a Melbourne-based video production company established in 2002. With more than two decades of experience, Ryan has helped leading Australian businesses, government departments, and non-profits communicate their message with clarity and impact through video. He’s known for his strategic approach, reliable process, and commitment to producing videos that deliver measurable results.
