These days it’s almost expected to provide information through video rather than emails or documents. Yet many companies still send their employees dry e-mails and lengthy text newsletters when trying to deliver important information updates.
00:43 – Why Use Video? 01:32 – Uses 01:58 – Short and Sweet 02:09 – Conversational Language 02:27 – Making It Engaging
Internal Communication is so important for keeping your team updated on new developments and changes within the company. So it makes sense to do this in the most engaging way possible. And video updates are a great way to do this.
Why Use Video?
I did some research into Internal Communication and I found an interesting statistic:
93% of internal communication professionals believe that video has become essential, and more than two thirds of respondents planned on increasing their budgets for video in the coming months. Melcrum, 2011
This was interesting, but it didn’t surprise me. Using visuals and audio is much more entertaining and appealing for your team than reading a long email. We all know that these days, people consume a lot of media. I found a Neilsen report which reported that in Australia, the average person watches 119 hours of video per month. So, your team is used to having information and entertainment delivered this way. It’s a part of their daily habits and routines.
Uses for Internal Communication Video
There are so many different ways to integrate video into your company’s Internal Communication strategy: – Online training and inductions – Weekly company newsletters – A presentation from your CEO – Employee contributions to boost morale – Company-wide meetings – Important updates to company procedure
But there are a few things to remember when creating videos for your team:
1. Short and Sweet
Keeping the video short and punchy will help to retain your audience’s attention. Keep your videos short and easily digestible, conveying only the most important information.
2. Conversational Language
Keep it simple and to the point. This will help keep your audience interested and focused. Avoid being too formal, or it’ll become dry and uninteresting very quickly. Speak as though you are talking directly to a colleague.
3. Make it Engaging
To make your videos more entertaining and engaging, use elements like, images, graphs, animated text and music. Interviews are also a great way of conveying information or sharing a story.
Ryan Spanger is one of Melbourne’s most respected and sought-after video production professionals. Ryan founded Dream Engine in 2001, and specializes in helping medium to large corporates, government departments, and the non-proﬁt sector to connect with their audience by using video.
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Based in St. Kilda, Melbourne, Dream Engine is comprised of a small, close-knit team of energetic video production professionals.