Lead the Way, Part 3: Lead Conversion

  • November 28, 2013
  • News

This is episode three in the series on Video Marketing. In this episode you’ll learn about the powerful role video can play in driving your viewer to take action.

So in episode one and two in this series about video marketing I explained the first 2 steps of video marketing: Lead Capture and Lead Nurture. If you haven’t watched those videos yet, I highly recommend clicking on those links and checking them out. In this episode, we’re going to talk about Lead Conversion using video.

Building Relationships through the Video Marketing Process

So, to bring you up to speed, in this whole series we’ve been talking about building a relationship with with your viewer by using video. Firstly, asking prospects for their email address in order to send them relevant, useful information on video. Then, building trust, establishing credibility, and educating your audience through a series of videos.

The final step is the conversions process, where you encourage your viewer to take action. This may be through contacting you, or going to a sales page.

The ultimate point of video marketing is to get attention, make an impact, and then drive action. Your prospect is far more likely to take the desired action if you have got their attention in a legitimate way, and then made an impact through sharing high quality and relevant information.

Now, because you have spent the time building the relationship, proving your capabilities, and revealing the culture and personality behind your business, the lead conversion phase is going to be more successful.

Using Automated Marketing Tools for Better Lead Conversion

And his is where automated marketing tools like Office Autopilot or Infusionsoft really come into play. I mentioned these tools in the last episode. The great thing about them is that you can create a customised series of videos and follow up emails for a prospect depending on their specific interest. So, if they’re interested in, let’s say, Youtube Marketing, they’ll receive a different stream of videos and emails than a prospect interested in corporate event videos, for example. And this will boost your conversions because you’re delivering relevant, targeted videos at the right time.

In the video marketing funnel, Lead Capture is the phase where you plant the seeds. Lead Nurture involves growing and strengthening the relationship. And now, Lead Conversion is the time to harvest.

The question for you is, how can you incorporate the three stages of video marketing to help you achieve the aims of your business more effectively?

If you’d like to begin a video marketing campaign, please contact Ryan at Dream Engine Video Production.


 Ryan Spanger


Ryan Spanger is one of Melbourne’s most respected and sought-after video production professionals. Ryan founded Dream Engine in 2001, and specializes in helping medium to large corporates, government departments, and the non-profit sector to connect with their audience by using video.

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