Why is Corporate Video so Important to Your Business?

You might have heard that video marketing has become a must-have for businesses, but you aren’t sure why video is specifically becoming such a large part of marketing strategies.

This blog will take you through some of the best reasons why video is such a great medium to market your business, your services and your team.

Build Trust

If you, or your team members, are on screen telling your story, this will help you build trust with your viewers. By getting to know you and your brand on a personal level, a sense of familiarity will develop with your viewers. They will be more likely to trust what you are saying and feel familiar with your brand.

Head Above the Crowd

Creating an effective, emotive corporate video will be much more engaging for an audience. They will recognise and relate to your brand far more than if you are relying on print or text ads. With online attention spans shorter than ever, give your business the best chance of being noticed.

No Competition (with Text)

If you want to rank on Google, its easier to do with video, than with a basic text page on your website.

Recent statistics show that videos are 53 times more likely to rank number 1 on Google search than text results. If you want to be seen, boost your online presence by including a corporate video on your website’s landing page.

Corporate Video

Increase Sales Conversion

By having engaging and compelling videos that your audience wants to watch, you can create specific, targeted videos to increase sales conversions. By using video analytics, you can see where in the sales process your customer is, and can send them specific information based on this.

It’s like having a dedicated salesman on call 24 hours a day.

Set and Forget

After you have created your training video, or sales video and hosted them online or on your company’s intranet, you don’t need to worry about it again. Your videos will be there for any trainee or potential client to watch whenever they like.

These days you don’t need to worry about finding the old training DVD from a lost cupboard or worrying that your sales lead has lost product information.

Your corporate video will always be online and just a few keystrokes away.

YouTube is Second Only to Google

By hosting your videos on YouTube, you are tapping into the second largest search engine online. The chances of potential customers finding your video and products, with the help of proper SEO, are greatly increased.

Get Global

Business videos are no longer local TV advertisements or DVD’s given out by hand. By hosting your marketing videos online, you are opening up your business to an international audience. Why stick to potential Melbourne clients, when you could go global?

The reasons to create videos for your business are immense. If you don’t have a video strategy, or any videos for your Melbourne business at all, please contact us at Dream Engine as soon as possible.


 Ryan Spanger


Ryan Spanger is one of Melbourne’s most respected and sought-after video production professionals. Ryan founded Dream Engine in 2001, and specializes in helping medium to large corporates, government departments, and the non-profit sector to connect with their audience by using video.

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Based in St. Kilda, Melbourne, Dream Engine is comprised of a small, close-knit team of energetic video production professionals.

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