Here’s an interesting statistic I found while researching the effects of video marketing:
When people hear information, they’re likely to remember only 10% of that information three days later. However, if a relevant image or video is paired with that same information, people retained 65% of the information three days later.
If you are a business looking to establish your name and build up a client base, that statistic should excite you. An effective video content marketing strategy will give your business a competitive edge by building a relationship with potential customers before they approach you. The first stage is making the viewer want to know more. Whether it’s delivered via Youtube, Instagram, Facebook, or the wide variety of social media streams, video content needs to be engaging and succinct enough to build interest in your products. By posting these videos, it’s almost like you are opening a line of communication with your audience, inviting them to reach out to you and giving the audience a face to put with the name.
Connect With Your Audience
To stay at front of mind when it comes time for a customer to make a decision between you and your competitors, you need to engage your potential customers regularly, without being overbearing. Video is a great way to achieve that. Creating videos for content marketing serves two main functions, to attract new customers and keeping your current customers. Thankfully there are dozens of ways to create videos that your audience actually wants to watch. You have to give them something for their time, it can be as small as giving them a laugh, or it can be some helpful tips, advice, a teaser for an upcoming product or even a tutorial that does double duty as it can educate as well as show off your products.
Be an Authority
To set yourself up as the company others aspire to be, you need to be an authority in your field. Use the medium of video to create a way to show the viewer your expertise and what really sets you apart. By publishing informative videos at regular intervals on a number of key topics, you build an authority as the “go-to” business for your areas of expertise. This gives potential customers the confidence that not only can you provide a service, but you’re the leaders in the industry.
Extend Your Reach
By publishing regular web videos and content, you can greatly improve your SEO (Search Engine Optimisation). This practice will turn people whom you were previously invisible to, into potential customers. If you plan your video content marketing strategy well, you can deliver more traffic to your site and push you higher up the ladder of Google search results.
By demonstrating your services through tutorials, fun 15 seconds Instagram videos, or case studies, you can post these videos through social media to keep your company front of mind. If you have valuable content that people are willing to share through social media, your online reach will grow rapidly as more people are exposed to your business and what you do.
You can also utilise this content in the sales process to share with prospective clients, instead of the typical sales follow-up calls to check in, you can share relevant and useful content related to their enquiries when following up with prospects.
Why Should You Produce Regular Video Content Marketing?
Producing regular videos that are valuable to both current customers and potential customers, you are showing the world that you are capable of delivering a quality service or product, and you are showcasing the best aspects of your business. If you can engage, show your expertise and drive the viewer to take action, then you have the basis of a quality video marketing campaign. If you are interested in developing your video marketing strategy, contact Dream Engine today.
Ryan Spanger is one of Melbourne’s most respected and sought-after video production professionals. Ryan founded Dream Engine in 2002, and specialises in helping medium to large corporates, government departments, and the non-proﬁt sector to connect with their audience more effectively by using video.