Same Day Edit
A ‘same day edit’, as the name implies, involves filming, editing and screening an event video – all on the same day. When used at a conference, its a powerful way of capturing the highlights of the event, and presenting it to attendees in a snappy and engaging short video. It’s an exciting way to end a conference, and definitely has ‘wow factor’.
We recently produced a video just like this for global technology company Infosys. The Company held their thought leadership forum, ‘Confluence’, in Melbourne. Our role was to capture a range of events, from people arriving and networking, to presenters on stage, and their technology showcase.
Having produced a number of same day edit videos before, we have had an opportunity to develop and refine the most efficient approach. Because time is limited, we had to follow a smooth production process to ensure that the video was ready to be screened at the end of the event.
Our first step was to pre-visualise and storyboard the video the week before. We planned what the opening shots would be, the closing shots, and how the edit would flow.
We also selected the music, and secured some appropriate stock footage.
We had a crew of three covering the event. Our camera operator would capture content with the support of a camera assistant. Every couple of hours, the camera assistant would deliver raw footage to the onsite editor, who would be shaping the video.
It was important for our camera operator to not go overboard with shooting too much content. Because it would have been impossible for the editor to work through too much raw footage and have the video ready in time. So the camera operator took a very targeted approach.
It was exciting, and somewhat stressful, to have the video ready in time. One hour before its scheduled screening we raced the edited video across to the AV team. The video was a big success, and helped finish the conference on just the right note.
The client will now use the video to publicise future events.
If you’re interested in producing a same day edit video for upcoming conference or event, get in touch today.