We like to keep on top of the latest videos that are going viral around the world. Recently, this video for New Zealand Police caught our attention as a brilliant example of what can be done with using video for recruitment. Instead of the same old serious videos that were traditionally used for police recruitment, this year NZ Police went all out with a Hollywood style blockbuster featuring 70 real police officers, a marching band, police cats and helicopters.
The video has been viewed over a million times, not bad for a country of 4 million people. The video works so well because of the effort and planning of the shots required, with every scene transitioning beautifully into the next. And when you add in a bit of that oddball New Zealand sense of humour, you get a video that gets shared, and gets results. After all, recruitment videos are about getting people excited to work for you, and what better way to do it than with a video like this.
If you’re looking to create a recruitment video that gets results, get in touch with Dream Engine.
Ryan Spanger is the founder and managing director of Dream Engine, a Melbourne-based video production company established in 2002. With more than two decades of experience, Ryan has helped leading Australian businesses, government departments, and non-profits communicate their message with clarity and impact through video. He’s known for his strategic approach, reliable process, and commitment to producing videos that deliver measurable results.
