We like to keep on top of the latest videos that are going viral around the world. Recently, this video for New Zealand Police caught our attention as a brilliant example of what can be done with a recruitment video. Instead of the same old serious videos that were traditionally used for police recruitment, this year NZ Police went all out with a Hollywood style blockbuster featuring 70 real police officers, a marching band, police cats and helicopters.
The video has been viewed over a million times, not bad for a country of 4 million people. The video works so well because of the effort and planning of the shots required, with every scene transitioning beautifully into the next. And when you add in a bit of that oddball New Zealand sense of humour, you get a video that gets shared, and gets results. After all, recruitment videos are about getting people excited to work for you, and what better way to do it than with a video like this.
Ryan Spanger is one of Melbourne’s most respected and sought-after video production professionals. Ryan founded Dream Engine in 2001, and specializes in helping medium to large corporates, government departments, and the non-proﬁt sector to connect with their audience by using video.
About us and this blog
Based in St. Kilda, Melbourne, Dream Engine is comprised of a small, close-knit team of energetic video production professionals.