Social Media Videos for Business
Social media video production has become an essential part of online marketing campaigns. And to help generate engagement with your target audience. These videos used to be an afterthought. Now, they’re a big part of video marketing. If you want to reach a wider audience, Reels and Shorts are a great way to do it. Dream Engine has many years of experience in Melbourne, making short, engaging videos for clients to distribute on YouTube, Facebook, Instagram and LinkedIn. We’ve produced work for Epson, Sherrin, HTC, Spalding and Tag Heuer. Check out some examples of our recent Social Media video work below. To discuss your project, get in touch.
Social Media Optimisation
You can make significant improvements to your video marketing strategy by thoughtfully considering how to edit or repurpose existing video content. Plan new content to maximise appeal for each social media channel.
In this post, we will take a quick look at some tips for the most common social media outlets. This will also boost your audience reach and help you improve your SEO. The best way to get value for money out of a video production is to plan ahead. Ensure that you can use the footage you capture on the day for multiple purposes and media outlets. For example, Facebook has a very different audience to TikTok, and your videos should reflect that, even if they are covering the same topic.
Facebook remains a powerful platform for businesses to engage their audience through video. With the rise of short-form content and live streaming, businesses can use Facebook to share behind-the-scenes insights, product showcases, customer testimonials, and educational content.
To maximise reach, always upload videos directly to Facebook rather than linking from platforms like YouTube. This is because native videos receive higher visibility in the algorithm. Since most videos autoplay without sound, adding captions, bold on-screen text, and eye-catching visuals is crucial for grabbing attention.
Facebook Reels and Facebook Live provide valuable opportunities to reach new audiences and spark engagement. They help build stronger connections with customers in real time. By creating compelling, platform-specific videos, businesses can enhance their visibility and drive meaningful interactions. This allows them to stay competitive in today’s social media landscape.
Instagram is far more focused on visuals than Facebook. As on Facebook, all videos Autoplay on silent, and there is a 60-second limit on content. This limit is handy as it means you have to do some thinking to distill your video down to its purest form. Eye-catching, colourful, and slick short videos that work without sound are also best for Instagram. Think hyperlapses and montages of images to a beat (don’t ignore sound completely).
Instagram also recently added some functionality to its marketing videos in its “Stories” feature. Now, you can swipe up on an ad to visit your website or to learn more info, giving you two methods of approaching marketing with Instagram.
X (Formerly Twitter)
X is not as firmly embedded in video marketing as other social media platforms. However, it’s still a tool you should be using to your advantage. X users can now post videos up to 2 minutes 20 in length, which is more than enough, but it’s how you use X for video that is important. Instead of just posting a link to your latest corporate video and expecting people to watch it, you can embrace video in other ways. As X is a great medium of communication between customers and companies, you should treat video as another way to communicate. Post short video replies to customers’ questions and respond with appropriate tutorials for customers. This adds a personal touch that can keep customers coming back.
Using TikTok to Promote Your Business and Connect with Customers
TikTok has rapidly become one of the most powerful platforms for businesses to engage with their audience in a fresh and authentic way. With its short-form, highly engaging video format, TikTok allows brands to showcase their personality. It lets them educate customers and build strong connections through creative storytelling.
Whether it’s behind-the-scenes content, customer testimonials, product demonstrations, or industry insights, businesses can use TikTok to boost visibility and foster community engagement. By leveraging trends and using relevant hashtags, companies can reach new audiences. Incorporating a human touch helps strengthen brand loyalty in a way that feels organic and entertaining. With the right strategy, TikTok can be a valuable tool to grow your business and stand out in a crowded market.
To learn more about optimising video for social media, get in touch with us at Dream Engine today.
Ryan Spanger is the founder and managing director of Dream Engine, a Melbourne-based video production company established in 2002. With more than two decades of experience, Ryan has helped leading Australian businesses, government departments, and non-profits communicate their message with clarity and impact through video. He’s known for his strategic approach, reliable process, and commitment to producing videos that deliver measurable results.
